Brandfetch Review (2026): Pricing, Features & Honest Verdict
TLDR
Brandfetch is a brand data platform offering APIs that return logos, colors, fonts, and metadata for any company. Brandfetch is the default brand data platform for most SaaS apps. Best for: developers, RevOps engineers, and SaaS product teams that need verified brand logos, colors, and metadata to personalize apps and dashboards. Price: Free / Brand API $99/month; Logo API free up to 500k requests/mo. Rating: 7.9/10.
What is Brandfetch?
Brandfetch is a brand data platform offering APIs that return logos, colors, fonts, and metadata for any company. Developers and SaaS apps use it to personalize experiences with verified brand assets at scale.
Beyond the API, Brandfetch hosts a public brand directory where companies claim and curate their own logos. The platform supports lookups by domain, stock ticker, ISIN, and crypto symbol, with explicit type routes added in recent releases to avoid identifier collisions.
What Are Brandfetch’s Key Features?
Logo API
Returns logo images in WebP, PNG, JPG, or SVG with icon, symbol, and full wordmark variants plus light and dark themes for adaptive UIs.
Brand API
Provides structured brand data including colors, fonts, descriptions, and verified assets, useful for CRM enrichment and personalization.
Brand Search API
Powers typeahead lookups and company autocompletion so apps can identify a brand from a partial name or fuzzy query.
Multi-Identifier Lookups
Supports domain, ticker, ISIN, and crypto symbol lookups with explicit type routes such as /v2/brands/ticker/AAPL to avoid collisions.
Brand Directory
Public, claimable directory where companies upload logos, colors, and metadata so the data stays accurate and current.
Embeddable Components
Drop-in components and SDK helpers make it easy to render brand cards, suggestions, and color palettes inside apps.
Brandfetch Pricing
| Plan | Price | Includes | Best For |
|---|---|---|---|
| Free Logo API | $0 | Up to 500k logo/search requests per month with attribution | Hobby projects |
| Brand API Free Tier | $0 | 100 Brand API requests, no card required | Trying brand data |
| Brand API | $99/mo | 100 brand calls/mo, $0.10 per overage | SaaS personalization |
| Enterprise | Custom | Unlimited access, flat-file delivery, SLAs | Large data buyers |
Startups and nonprofits get 20% off Brand API for the first 12 months.
Pros and Cons
Pros
- Free Logo API covers most casual use
- Multi-format logos including SVG and WebP
- Light and dark theme variants out of the box
- Multiple identifier lookups beyond domain
- Public directory keeps data fresh
Cons
- Brand API base call cap is small at $99
- Data accuracy depends on company claims
- Some niche logos missing from directory
- Free Logo API requires attribution
- Enterprise pricing not publicly listed
| Plan | Price | Plan Features | Best For |
|---|---|---|---|
| Free Logo API | $0 | Up to 500k logo/search requests per month with attribution | Hobby projects |
| Brand API Free Tier | $0 | 100 Brand API requests, no card required | Trying brand data |
| Brand API | $99/mo | 100 brand calls/mo, $0.10 per overage | SaaS personalization |
| Enterprise | Custom | Unlimited access, flat-file delivery, SLAs | Large data buyers |
Who is Brandfetch Best For?
Use Brandfetch if: developers, RevOps engineers, and SaaS product teams that need verified brand logos, colors, and metadata to personalize apps and dashboards.
Skip Brandfetch if: you need a more general-purpose tool or you require fully transparent pricing before committing.
Best Brandfetch Alternatives
| Tool | What It Does | Price |
|---|---|---|
| Logo.dev | Simple logo API with generous free tier | Free; paid from $20/mo |
| Clearbit Logo API | Free domain-based logo lookup | Free |
| Context.dev | Brand and company data API for enrichment | Custom pricing |
Final Verdict: Is Brandfetch Worth It?
Brandfetch is the default brand data platform for most SaaS apps. The free Logo API is generous, the Brand API gives structured data, and the multi-identifier routes solve a real problem for fintech and crypto products.
Watch the call counts on the Brand API. The base $99 plan only covers 100 calls per month before overages, so heavy personalization use cases climb quickly. Negotiate a flat enterprise plan once usage stabilizes.
FAQ
Is Brandfetch’s Logo API free?
Yes, the Logo API is free up to 500,000 requests per month with attribution. Higher volume or attribution-free use requires a paid plan.
What formats does the Logo API return?
Logos are available in WebP (default), PNG, JPG, and SVG. Icon, symbol, and full wordmark variants are supported with light and dark themes.
Can I look up brands by ticker?
Yes. Brandfetch added explicit type routes so you can query by domain, stock ticker, ISIN, or crypto symbol without identifier collisions.
Do companies own their data?
Companies can claim their entries in the public directory and update logos, colors, and metadata, which is how Brandfetch keeps data accurate.
What does the Brand API include?
Beyond logos, the Brand API returns structured colors, fonts, descriptions, social links, and verified assets that go into a brand profile.
Are there startup discounts?
Yes, Brandfetch offers a 20% discount for startups and nonprofits on the Brand API for the first 12 months.
Brandfetch Pros & Cons
What We Like
- Free Logo API covers most casual use
- Multi-format logos including SVG and WebP
- Light and dark theme variants out of the box
- Multiple identifier lookups beyond domain
- Public directory keeps data fresh
What Could Be Better
- Brand API base call cap is small at $99
- Data accuracy depends on company claims
- Some niche logos missing from directory
- Free Logo API requires attribution
- Enterprise pricing not publicly listed
Brandfetch FAQ
Is Brandfetch's Logo API free?
Yes, the Logo API is free up to 500,000 requests per month with attribution. Higher volume or attribution-free use requires a paid plan.
What formats does the Logo API return?
Logos are available in WebP (default), PNG, JPG, and SVG. Icon, symbol, and full wordmark variants are supported with light and dark themes.
Can I look up brands by ticker?
Yes. Brandfetch added explicit type routes so you can query by domain, stock ticker, ISIN, or crypto symbol without identifier collisions.
Do companies own their data?
Companies can claim their entries in the public directory and update logos, colors, and metadata, which is how Brandfetch keeps data accurate.
What does the Brand API include?
Beyond logos, the Brand API returns structured colors, fonts, descriptions, social links, and verified assets that go into a brand profile.
Are there startup discounts?
Yes, Brandfetch offers a 20% discount for startups and nonprofits on the Brand API for the first 12 months.
