CONA Review (2026): Pricing, Features & Honest Verdict

TLDR

CONA is an accounting tool that automates revenue reconciliation across Shopify, Stripe, Amazon, and more, then exports clean, audit-ready data to DATEV. We found it solves a genuinely painful DACH accounting headache with refreshingly simple flat pricing. The catch: it only matters if you are in Germany, Austria, or Switzerland on DATEV. Best for: DACH e-commerce and SaaS. Price: Free trial, then from EUR 19.99/mo. Rating: 8.3/10.

What is CONA?

CONA is an automated reconciliation platform that sits between your sales channels and your accounting. It connects e-commerce and SaaS sources, such as Shopify, Amazon, Stripe, PayPal, and Klarna, then matches every order, payment, fee, and return and exports the result to DATEV, the standard software used by German tax advisors. The point is to kill the manual spreadsheet work that DACH e-commerce accounting usually demands.

The company was founded by e-commerce specialists in the DACH region who, by their own account, were tired of watching online sellers wrestle with error-prone, expensive bookkeeping. CONA started with reconciliation and is positioning itself to grow into a fuller ERP for e-commerce. It is a young product, founded around 2026, but it targets a specific, real pain that big generic accounting tools handle badly: cleanly tying marketplace and payment-processor data to DATEV.

To understand why this is hard, consider what a single Shopify order actually produces. There is the order itself, the payment that may settle days later minus a processor fee, possible partial refunds, VAT that depends on where the buyer sits, and a payout that bundles dozens of transactions into one bank line. Multiply that across Shopify, Amazon, Stripe, PayPal, and Klarna and you have a reconciliation nightmare that German tax advisors traditionally untangle by hand or with brittle spreadsheets. CONA exists to make that whole tangle automatic, and it is also available directly through the Shopify App Store, which lowers the barrier for shops already living in that ecosystem.

What Are CONA’s Key Features?

Automated multi-channel reconciliation

CONA’s core job is matching transactions. It pulls orders, payments, processor fees, and returns from your channels and reconciles them automatically, so the money that actually landed in your bank lines up with the orders that created it. This is the step most sellers do by hand or pay an accountant to untangle, and CONA aims to make it run without manual intervention.

DATEV export

Once data is reconciled, CONA exports it in a clean, auditable format ready for DATEV. That is the feature that makes it relevant in the DACH market: German, Austrian, and Swiss accountants live in DATEV, and getting Shopify or Stripe data into it correctly is notoriously fiddly. CONA produces the export so your tax advisor imports finished, trustworthy numbers.

DACH VAT handling

CONA calculates VAT for the messy scenarios DACH sellers face, including OSS for cross-border EU sales, reverse-charge, and third-country cases. It also handles multi-currency across EUR, GBP, USD, and CHF among others. For a Shopify or Amazon brand selling across borders, getting VAT right is one of the highest-stakes parts of the books, because a mistake here is not a rounding error but a compliance risk that can trigger penalties. The OSS scheme alone trips up many sellers who expand into other EU markets, and having it handled automatically removes a class of errors that otherwise surfaces only at the tax year’s end. CONA bakes all of this in rather than leaving it to manual adjustment.

Invoice and revenue management

Beyond reconciliation, CONA handles automated, DACH-compliant invoice distribution with VAT, and for SaaS companies it manages invoices and deferred revenue. It supports unlimited custom booking rules so you can tailor how transactions map to your accounts. Setup is designed to be completed within a day, which is fast for an accounting integration.

How Much Does CONA Cost?

CONA starts at EUR 19.99 per month, with billing based on your order volume, and the headline Standard plan is EUR 49.99 per month covering up to 50,000 orders a month. The pricing philosophy is simple: all features are included at every level, with no extras, no per-user fees, and no per-integration surcharges. There is a 1-month free trial with no credit card so you can test the workflow first.

That flat, everything-included model is unusual in accounting software and works in CONA’s favor. Many DACH DATEV connectors charge by feature or provider, and consulting-led setups can run far higher. CONA instead scales by orders, so a small shop pays the EUR 19.99 entry rate and a busier brand moves up the order tiers while still getting the full feature set.

Against named alternatives, it is competitive. Pathway Solutions and EasyPliant offer Shopify and Stripe to DATEV automation but typically price by scope and provider count, and monthly DATEV CSV services like AccountOne are billed per shop. CONA’s bet is that one transparent, order-based price with every feature unlocked is easier to reason about, and for most small and mid-size sellers that holds up.

It is also worth weighing CONA against the cost it replaces, not just other software. Many DACH e-commerce brands pay an accountant or tax advisor extra hours every month specifically to wrangle marketplace and payment data into DATEV. If CONA removes most of that manual work, the EUR 19.99 to EUR 49.99 monthly fee can be cheaper than the billable hours it saves, before you even count the errors it prevents. That framing, software fee versus advisor time, is the real way to judge whether it pays for itself, and for an active multichannel seller it usually does.

Who is CONA Best For?

Use CONA if you run an e-commerce brand in Germany, Austria, or Switzerland, or a SaaS business on Stripe, and you reconcile to DATEV. If you are currently exporting Shopify or Amazon data by hand, fighting VAT on cross-border sales, and handing your accountant a mess each month, CONA is built precisely for you. The one-day setup and flat pricing lower the barrier to trying it.

Skip CONA if you are outside the DACH region or you do not use DATEV, because the whole product is engineered around that ecosystem and you would not see the benefit. A US or UK seller on QuickBooks or Xero gains nothing here; the entire value is the DATEV bridge. Skip it too if you sell at very high volume beyond the 50,000 order tier and need custom terms, in which case you should talk to them first. And if you want a long, proven track record, note that CONA is a young company, so weigh that against the strength of the fit. For a process this sensitive, some teams will reasonably want to run the free trial in parallel with their existing method for a month before fully switching over, and CONA’s no-card trial makes that easy to do.

Best CONA Alternatives

Pathway Solutions

Pathway Solutions automates Shopify, Stripe, PayPal, and POS data into DATEV-correct bookings, supporting 15+ payment providers, and is one of the most recommended third-party DATEV apps in the Shopify community. It is a strong, established option, though pricing tends to scale with scope and provider count rather than a single flat order-based fee. Choose Pathway if you want a proven multi-provider setup with deep configuration.

AccountOne

AccountOne provides a DATEV-compatible CSV record of your Shopify orders every month, checked against DATEV tooling for clean import. It is more of a structured export service than a live reconciliation platform, and it is billed per shop. Pick AccountOne if you mainly need reliable monthly DATEV files and do not need CONA’s broader automation, VAT engine, and invoicing.

EasyPliant

EasyPliant focuses on connecting payment providers like Stripe to DATEV for accounting, with a matching engine that auto-assigns the large majority of payments. It overlaps with CONA on the payments-to-DATEV path but is narrower on the e-commerce marketplace side. Use EasyPliant if your reconciliation pain is primarily on the payment-processor side rather than across multiple sales channels.

Final Verdict: Is CONA Worth It?

CONA targets a real, specific, and underserved problem: getting messy e-commerce and SaaS revenue cleanly into DATEV without manual labor. The automated reconciliation, DACH VAT handling, and one-click DATEV export remove work that sellers genuinely hate, and the flat, order-based pricing with every feature included is one of the clearest value propositions we have seen in accounting tooling. The 1-month free trial makes it low-risk to evaluate.

The limits are equally clear. CONA only makes sense if you are in the DACH region on DATEV, and it is a young company without the long history of legacy accounting software. For its intended audience, though, the fit is excellent and the price is fair. If you sell on Shopify, Amazon, or Stripe in Germany, Austria, or Switzerland and reconcile to DATEV, CONA is well worth a trial. We rate it 8.3/10: a focused, well-priced tool that does its narrow job very well.