Glass Analytics Review (2026): Pricing, Features & Honest Verdict

TLDR

Glass Analytics is a privacy-first web analytics tool that folds heatmaps, session replay, and revenue tracking into one cookie-free dashboard. We found it a strong value for teams who would otherwise buy three tools. Best for: small SaaS and ecommerce teams. Price: Free plan available, paid from $7.50/mo. Rating: 7.3/10.

What is Glass Analytics?

Glass Analytics is a web analytics platform that tries to replace your entire measurement stack. Instead of running Google Analytics for traffic, Hotjar for heatmaps, and a separate tool for session replays, you get all of it in one dashboard. It tracks visitors in real time, records sessions, draws click and scroll heatmaps, and follows ecommerce revenue and form completions. The whole thing runs without cookies, so there is no consent banner and no GDPR headache.

The product is operated by Linkly Ltd and aims squarely at teams who found Google Analytics 4 confusing and privacy law a hassle. Data is hosted in the EU. The pitch is simple: cookie-free, compliant, and broad enough to answer both what happened and why. That second part, the why, is where it separates itself from minimalist tools that only count pageviews.

What Are Glass Analytics’s Key Features?

Cookie-free analytics dashboard

The core is a real-time dashboard showing visitors, pageviews, sources, and top pages without setting a single cookie or collecting IP addresses. Because nothing identifies a user, you skip the cookie banner entirely. The free tier covers up to 1,000 monthly users and 10,000 pageviews, which is enough for a side project or early-stage site.

Heatmaps and session replay

This is what most privacy analytics tools leave out. Glass draws click, scroll, and movement heatmaps, then lets you jump from a hot zone straight into recorded sessions where users interacted there. It is the kind of behavioral insight you would normally pay Hotjar or FullStory for, and here it is bundled at no extra cost on every plan.

Ecommerce and form tracking

Glass tracks revenue events and automatically captures form and link interactions without manual tagging. For an ecommerce store, that means you can tie traffic sources to actual sales and spot where checkout forms lose people. The automatic capture is a nice touch since it reduces the setup work that usually goes into event tracking.

GA4 event integration

If you already fire GA4 events, Glass can ingest them, so you do not have to rebuild your event taxonomy from scratch. That lowers the switching cost for teams migrating off Google Analytics who still want their custom events to flow somewhere useful. In practice, this matters more than it sounds. Most teams that built out custom GA4 events spent weeks tagging them, and the prospect of redoing that work is the single biggest reason people stay on a tool they dislike. Glass removing that barrier is a real adoption lever.

Privacy and EU data hosting

Glass collects no cookies and no IP addresses, and it hosts data in the EU. For any business serving European visitors, that combination removes the consent banner entirely and sidesteps the legal grey area that follows tools routing data through US servers. We have seen plenty of analytics products claim privacy while still dropping a first-party cookie. Glass genuinely does not, which is why it can promise a banner-free setup with a straight face. For a founder who does not want to think about GDPR ever again, that peace of mind is worth as much as any chart.

How Much Does Glass Analytics Cost?

Glass Analytics starts free and paid plans begin around $7.50/mo. The free tier is genuinely usable: up to 1,000 monthly users and 10,000 pageviews with every feature, including heatmaps and session replay, plus a 30-day trial of the full product. Paid pricing is usage-based, set by a slider for monthly website users at tiers like 10K, 25K, 50K, 100K, 200K, 500K, 1M, and 2M.

Compared to the field, that is aggressive. Plausible starts at $9/mo for 10,000 monthly pageviews but gives you only traffic stats, no heatmaps or replays. Fathom starts at $15/mo for 100,000 pageviews, again traffic only. If you wanted heatmaps on top, you would add Hotjar, which jumps into the tens of dollars per month fast. Glass folds all of that into one bill.

To make the comparison concrete, picture a small store doing 100,000 monthly pageviews. On the traditional stack you might pay Fathom $15/mo for traffic and add Hotjar for heatmaps and recordings, which alone can run $32/mo or more once you exceed its free session cap. That is roughly $47/mo across two vendors and two dashboards. Glass aims to cover the same ground in a single subscription at a fraction of that, which is the entire argument for the bundle.

The catch is transparency. The slider does not surface clean named tiers with fixed prices, so you have to drag it to see what your traffic costs. That makes upfront budgeting harder than reading a simple pricing table, even if the underlying value is strong. We would prefer Glass published a few clearly named plans alongside the slider so a buyer could glance at the page and know roughly what they will pay at 50,000 or 500,000 users without doing the math themselves.

One thing worth highlighting: every feature is included at every paid level. There is no upsell where heatmaps or session replay sit behind a higher tier, which is how Hotjar and most behavioral tools structure their pricing. With Glass, the only thing you pay more for is traffic volume, not access to features. That is a refreshingly honest model and a meaningful saving for a small team that wants the full toolset on a modest budget.

Who is Glass Analytics Best For?

Use Glass Analytics if you run a small SaaS or ecommerce site and want behavioral data, not just pageview counts, without juggling three subscriptions. The cookie-free, GDPR-safe setup makes it a clean fit for EU-facing businesses that are tired of consent banners. The free tier is also a low-risk way to try heatmaps on a small site.

Skip Glass Analytics if all you need is a lightweight pageview counter. A tool like Plausible loads faster, has a longer track record, and costs less if heatmaps are not part of your workflow. Also skip it if you require enterprise features like advanced funnels, cohort analysis, or a battle-tested platform with years of uptime history, since Glass is still a young product.

The clearest signal you are a fit: you currently pay for two or three separate tools and resent the combined bill. If you run Plausible for traffic and Hotjar for heatmaps, Glass collapses both into one cheaper subscription with EU hosting thrown in. If you only ever open one dashboard and only ever look at pageviews, the bundle is surplus to your needs and a simpler tool wins on focus.

Best Glass Analytics Alternatives

Plausible

Plausible is the lightweight standard for cookie-free analytics, starting at $9/mo for 10,000 monthly pageviews. It is open-source, loads a tiny script, and has years of trust behind it. The trade-off is scope: Plausible counts traffic beautifully but offers no heatmaps or session replay, so it is the better pick only if you do not need behavioral insight.

Fathom Analytics

Fathom is another privacy-first favorite, starting at $15/mo for 100,000 pageviews. It is simple, fast, and a proven Google Analytics replacement. Like Plausible, it focuses on clean traffic stats rather than heatmaps and replays, so you pay more per pageview tier than Glass while getting a narrower feature set.

Matomo

Matomo is the open-source heavyweight. You can self-host it for free or use Matomo Cloud from around $26/mo. It includes heatmaps and session recording as add-ons and offers deep, GA-style reporting. The downside is complexity: Matomo is powerful but heavier to run and configure than Glass, which trades some depth for a much simpler experience.

Final Verdict: Is Glass Analytics Worth It?

Glass Analytics earns a 7.3 because it solves a real problem at a fair price. Bundling heatmaps, session replay, revenue tracking, and cookie-free analytics into one dashboard, with a usable free tier and paid plans from $7.50/mo, is a genuinely good deal for small teams that would otherwise pay for Plausible plus Hotjar separately. The GDPR story is clean and the EU hosting is a plus.

The reasons it does not score higher are maturity and clarity. It is a young product without the long track record of Plausible or Fathom, and the slider-based pricing makes costs fuzzy until you commit. If you want behavioral data without three subscriptions, Glass is worth a trial. If you only need pageview counts, a leaner, more established tool will serve you better.