Kobbe Review (2026): Pricing, Features & Honest Verdict

What is Kobbe?

Kobbe is a privacy-first analytics platform built by Michael Andreuzza, the developer behind Lexington Themes. It drops a 1.8KB tracker on your site and gives you visitors, views, top pages, referrers, channels, locations and devices in a clean dashboard. No cookies. No raw IP storage. No persistent visitor profiles. That combination means no consent banner in most jurisdictions.

The privacy analytics category is crowded, so the interesting question is what Kobbe does that Plausible and Fathom do not. The answer is revenue. Connect a Stripe, Polar, Paddle or Creem webhook and Kobbe puts money in the same view as traffic. You stop guessing which referrer sends buyers instead of tourists. That one feature reframes the whole product, because pageview counts have always been the weakest part of privacy analytics: you get clean numbers that tell you nothing about the business.

What Are Kobbe’s Key Features?

Revenue Attribution Across Four Payment Processors

This is the reason to look at Kobbe. Webhooks from Stripe, Polar, Paddle or Creem feed payment events into the dashboard, so revenue appears beside traffic, pages and campaigns. A blog post that drives 400 visits and $0 is a different thing from one that drives 40 visits and $600, and most privacy analytics tools cannot tell you which is which. Note that this sits on the Starter tier at $8.99 a month, not the entry Lite plan.

Funnels, Conversions and Custom Events

You can build multi-step funnels from pageviews and custom events with drop-off rates at each stage, name and track conversion actions, and fire custom events from your own code. Funnels are available on every tier including the $3.99 Lite plan, which is unusual. Plausible and Fathom generally treat this kind of behavioural analysis as a step up from their basic offering.

AI Referrer Tracking

Kobbe breaks out traffic by referrer, channel, source and medium, and it specifically identifies AI referrers. If ChatGPT or Perplexity is sending you traffic, that shows up as its own line rather than getting dumped into direct. Given how much of the discovery landscape moved to AI assistants over the past two years, this is not a gimmick. It also integrates Google Search Console, so organic query data sits alongside everything else.

First-Party Collect and Agent API

On Starter and above you can serve the tracker from your own subdomain using a wildcard or custom CNAME, which materially improves data capture against ad blockers. The same tier unlocks an Agent API and CLI access, plus an MCP server so Cursor or Claude Code can query your analytics directly. Asking an agent what your top converting page was last month and getting a real answer is a nice workflow.

Shared Dashboards and Visit Filtering

Read-only share links with scoped access and optional expiry are available on every tier, including the $3.99 plan. If you have a co-founder, a client or an investor who wants to see the numbers, you send a link instead of sharing your account. Visit filtering lets you exclude your own IP, specific hostnames or path patterns, which keeps your own development traffic out of the reports. Small things, but they are the ones that make a dashboard trustworthy enough to actually check.

Web Vitals and Traffic Alerts

Starter adds Core Web Vitals and performance monitoring, plus email alerts when traffic in the last 24 hours moves outside expected bounds. There is also data export and analytics import, so you are not locked in and you can bring history over from whatever you are leaving. Bot filtering for crawlers, referrer spam and data-centre traffic is on by default across all tiers.

How Much Does Kobbe Cost?

Kobbe starts at $3.99 a month billed yearly. There are three tiers and all prices quoted are the annual rate, with yearly billing saving 44 percent against monthly.

Lite at $3.99 a month covers 100,000 monthly events across 3 websites and includes funnels, conversions, custom events, referrer and channel breakdown, realtime visitors, shared dashboard links and bot filtering. Starter at $8.99 a month raises that to 1 million events and 30 websites, and it is where revenue attribution, first-party collect, UTM campaigns, traffic alerts, data export, Web Vitals, team access and the Agent API all live. Growth at $25.99 a month gets you 3 million events, 50 websites and monthly email reports.

Watch the event accounting. Pageviews, custom events, scroll visibility and accepted Web Vitals payloads all count toward your cap. If you instrument heavily, you will burn through 100,000 events faster than the raw pageview number suggests. Payments run through Polar.

The comparison is what sells it. Plausible starts at $9 a month for 10,000 monthly pageviews. Fathom starts at $15 a month for 100,000 pageviews. Kobbe’s Lite plan gives you 100,000 events for $3.99, and its Starter plan gives you a million events plus revenue attribution for $8.99, which is less than Plausible charges for ten thousand pageviews and no revenue data at all. On price per unit of data, nothing else in this category is close.

The catch: there is no permanent free plan. You get 15 days with no credit card, then you pay. Umami remains free if you self-host, and that is the option Kobbe cannot beat on cost.

Who is Kobbe Best For?

Use Kobbe if you sell something online and want to know which traffic converts to cash. It is built for indie founders, bootstrapped SaaS operators and anyone running a paid product on Stripe, Polar, Paddle or Creem. If you manage several sites, the website allowances are generous: 30 sites on an $8.99 plan is unusually good, and agencies running many small client sites will notice.

Skip Kobbe if you need a free tier, because there is not one. Skip it if you want to self-host, because Kobbe is hosted only and Umami or Plausible’s self-hosted build will serve you better. And think carefully if you are an enterprise buyer, because this is an early product from a very small team, and procurement will ask questions about continuity that a solo maker cannot answer as comfortably as Plausible can.

One more group worth mentioning: people leaving Google Analytics. GA4 is free and nobody enjoys using it. The reporting interface is famously hostile, the data model confuses people who analyse data for a living, and in much of Europe it drags consent-banner obligations along with it. Kobbe’s import feature exists precisely for this migration, and at $3.99 a month the switching cost is close to nothing. If GA4 has been sitting in your site for two years and you have opened it four times, that is the strongest signal you should move.

Best Kobbe Alternatives

Plausible is the category standard at $9 a month for 10,000 monthly pageviews, open source, with a 30-day trial and no permanent free tier. It is more established, has a bigger team behind it, and can be self-hosted. It is also considerably more expensive per pageview and does not do revenue attribution.

Fathom Analytics starts at $15 a month for 100,000 pageviews, making it the priciest entry point in privacy analytics. It earns some of that with uptime monitoring included and a long track record. If you want the safest, most boring choice in the category, this is it.

Umami is open source and free if you self-host it. That is unbeatable on price if you already run infrastructure and do not mind maintaining another service. You give up revenue attribution and the managed experience, and you take on the ops burden.

Final Verdict: Is Kobbe Worth It?

Kobbe is the best value in privacy analytics right now, and revenue attribution is why. Clean traffic numbers have been a solved problem for years. What has not been solved at this price is connecting those numbers to money, and getting Stripe revenue mapped against referrers and campaigns for $8.99 a month is a genuinely good deal. The 1.8KB tracker, the AI referrer breakdown and funnels on every tier are all real advantages over the incumbents.

The reservations are about durability rather than the product. This is a young tool from a very small team, there is no free plan to soften the commitment, and revenue attribution, the headline feature, is gated behind the second tier rather than the one that gets advertised at $3.99. Event-based counting also means heavy instrumentation eats your cap faster than pageview-based pricing would.

Our recommendation: if you run a paid product and currently pay Plausible or Fathom, take the 15-day trial and go straight to the Starter tier to test revenue attribution. That is the feature worth switching for. If you just need pageview counts on a personal blog and want something free, self-host Umami instead.