Loox Review (2026): Pricing, Features & Honest Verdict

TLDR

Loox is a photo-first Shopify reviews app known for the best-looking visual review widgets in the category, plus a referral program and upsells. The catch is there is no permanent free plan, and its main Convert tier scales with order volume, so it can cost far more than a flat-fee rival. Best for: visual DTC brands on Shopify. Price: from $14.99/mo, no free plan. Rating: 7.8/10.

What is Loox?

Loox is a Shopify reviews app built around visual social proof. After a customer buys, it automatically requests a review, encourages photos and video, and displays that content in clean, customizable widgets on product pages, in pop-ups, and across galleries. Where most reviews apps treat photos as an add-on, Loox makes them the centerpiece, which is why its widgets tend to look more polished out of the box than the competition. We tested the current plans, and the app’s identity is clear: it wants your reviews to look beautiful and drive conversions.

Loox was founded in 2016 by Yoni Elbaz and Moran Benisty and has stayed bootstrapped and profitable, which is rare in this space. It now powers more than 130,000 brands across 180-plus countries, including around 3,000 Shopify Plus stores, and reports an average revenue lift of about 20 percent for merchants who use it. Beyond reviews, it has expanded into referrals and post-purchase upsells, positioning itself as a small conversion suite rather than a pure reviews tool. It is Shopify-only, which keeps the product focused but rules it out for stores on other platforms.

What Are Loox’s Key Features?

Visual photo and video reviews

The headline feature is visual reviews done well. Loox sends automated review request emails with incentives, such as a discount code for leaving a photo, which lifts the share of reviews that come with images. Customers can upload photos and, on the Convert plan and above, video. The widgets that display this content, including grids, carousels, and a pop-up gallery, are the cleanest in the category and work with any theme without code. Video reviews are notably absent from the entry Beginner plan, so stores that specifically want video must start on Convert at $49.99 a month.

Referral program

Loox includes a built-in referral program on the Convert plan and above, letting happy customers share a discount with friends and earn a reward for successful referrals. It runs from the same dashboard as reviews, so you are not stitching together a separate app. The referral engine is available for stores doing roughly 300 to 6,000 monthly orders on Convert, and becomes unlimited on the top plan. This is a genuine point of difference against pure reviews apps and part of why Loox positions on revenue rather than just social proof. It is not as deep as a dedicated referral platform, but for most stores it is enough.

Post-purchase upsells

Loox layers on upsell offers shown after checkout, prompting customers to add another product at a discount once they have already bought. Combined with reviews and referrals, this rounds the app into a light conversion suite aimed at squeezing more revenue from each customer. Upsells are unlimited on the top Unlimited plan and capped on lower tiers. The feature is straightforward rather than a full upsell platform like ReConvert, but having it bundled with reviews means one less app, one less bill, and one less integration to manage.

AI sorting and multi-channel display

Loox uses AI to automatically sort reviews so the most compelling ones surface first, highlight key phrases, and translate reviews for international stores. It also pushes review content to Google Shopping, Meta, and TikTok Shop, so your visual proof works beyond your own product pages. The display tools are the strongest part of the product, and the no-code install means most stores can be live within an hour. Several merchants note the app is fast and reliable, with responsive support, which matters when reviews sit on every product page.

How Much Does Loox Cost?

Loox starts at $14.99 a month on the Beginner plan, and this is where you need to read the fine print. Beginner includes photo reviews and request emails but no video and no referrals, and it stops working once your store passes 500 total orders. It is a starter, not a permanent home. From there, the main plan is Convert at $49.99 a month, which covers 300 monthly orders and then adds $50 for every additional 300 orders, climbing all the way to a cap of $999.99 a month once you hit 6,000 orders in a billing cycle. The top Unlimited plan is a flat $299.99 a month with no caps on orders, requests, referrals, or upsells.

This is the core tradeoff with Loox: pricing scales with your order volume on the Convert plan, so success costs more. A store doing 1,500 orders a month is looking at roughly $249 a month on Convert, not the $49.99 headline. Compare that to Judge.me, which charges a flat $15 a month no matter how many orders you process, or Okendo, which also scales by order volume but starts at $19. Loox sits in the middle on price and at the top on visual polish. The old $34.99 Scale plan that used to bridge the gap was retired for new stores, so new signups go straight from Beginner to Convert.

There is no permanent free plan, only a trial, which is the biggest knock against Loox on value. For a small store watching costs, the absence of a free tier and the order-based scaling make Judge.me the cheaper long-term choice. Loox earns its price through design and the bundled referrals and upsells, not through being the affordable option.

Who is Loox Best For?

Use Loox if you run a visual DTC brand on Shopify and care how your reviews look. For fashion, beauty, home, and other categories where customer photos drive purchases, the polished widgets and high photo-capture rate are worth paying for. It is a strong fit for growing stores that want reviews, referrals, and upsells from one app and have the margin to absorb pricing that climbs with order volume. If your product is visual and you want social proof that looks designed rather than bolted on, Loox is the app that delivers that with the least effort.

Skip Loox if you are a small or budget-conscious store, because there is no free plan and the Beginner tier expires at 500 orders. A free-forever app like Judge.me will collect unlimited photo and video reviews for nothing and cap any upgrade at a flat $15. Also think twice if you do high order volume on the Convert plan, since the per-order scaling can push your bill well into the hundreds, at which point the $299.99 Unlimited plan or a flat-fee competitor may be cheaper. And if you are not on Shopify, Loox is not an option at all, since it does not support other platforms.

Best Loox Alternatives

Judge.me

Judge.me is the value alternative and the most direct rival. It offers a genuine free-forever plan with unlimited photo and video reviews, then caps its single paid tier at a flat $15 a month with no order limits. It is not quite as visually polished as Loox out of the box, but it does the same core job, syndicates to the same channels, and costs a fraction as much at scale, which is why it is the default recommendation for cost-conscious Shopify stores.

Okendo

Okendo is the premium option for fast-growing DTC brands that want more than reviews. It starts at $19 a month for up to 200 orders and scales by order volume, adding surveys, quizzes, referrals, and loyalty as separate products. Okendo gives you richer attribute-based reviews and customer data than Loox, but the per-order pricing plus add-on costs make it noticeably more expensive, so it suits serious brands rather than stores chasing value.

Yotpo

Yotpo is the reviews-plus-loyalty platform for established brands. It has a free Reviews tier for 50 orders a month, with paid plans from $79 a month and a separate loyalty module from around $199. Yotpo’s syndication reach and loyalty depth go beyond what Loox offers, but its module pricing climbs into the thousands per year, so it only makes sense once you want both reviews and a full loyalty program under one roof.

Final Verdict: Is Loox Worth It?

Loox earns a 7.8 because it makes the best-looking visual reviews in the Shopify category and backs them with a solid referral program and upsells. For visual DTC brands, the design quality and high photo-capture rate genuinely move conversion, and the bundled revenue features mean one app instead of three. It is fast to install, reliable, and built by a bootstrapped team that has stuck with the product since 2016, which shows in the polish.

The reason it does not score higher is value. There is no permanent free plan, the Beginner tier expires at 500 orders, and the Convert plan scales with order volume in a way that can quietly triple your bill as you grow. We would recommend Loox to visual brands with healthy margins that prize design and want referrals and upsells in the mix. Stores focused on cost, or anyone who just wants unlimited reviews without per-order pricing, should start with Judge.me instead and only move to Loox if the look matters enough to pay for.