min. Review (2026): Pricing, Features & Honest Verdict

min. is a CRM that builds itself from your calendar, email and calls, with no data entry. Free forever for the last three months of history; you pay only to remember further back. Best for: solo sellers and small teams who hate CRM admin. Price: Free, or $20/seat/mo. Rating: 7/10.

What Is min.?

min. is a desktop app that watches the work you already do and quietly assembles a record of every person you deal with. It reads your calendar, your email and your calls, then produces what it calls a capsule for each relationship: where you stand, what the action items are, and the full history underneath. There is no form to fill in and no pipeline stage to drag. The claim is that the CRM builds itself, and on the evidence of the product tour that is close to literally what happens.

It launched on Product Hunt on 14 August 2026, built by Eric Wang, Fadi Kanaan and Lucas Zhao, with native apps for macOS and Windows and support for Google and Outlook calendars. The site’s footer reads “Winning since 2026”, which tells you exactly how much operating history there is. The company carries a Microsoft Partner badge and Google CASA Tier 2, both of which are integration and security review programs rather than customer proof, and there are no named customers anywhere on the site yet.

What Are min.’s Key Features?

Relationship Capsules

The core object is a capsule, one per person or company, and it is structured rather than a wall of notes: where you stand, action items with deadlines, and history. It updates continuously as new meetings and emails arrive. Open it before a call and you are briefed in a minute. This is the right shape for the problem, because the failure mode of every CRM is that the record is stale, and a record that maintains itself cannot go stale in the usual way.

Botless Meeting Notes

min. captures meetings without sending a bot to join the call. Anyone who has watched a “Notetaker” avatar appear in a sensitive customer conversation will understand why this matters. It works alongside Zoom, Google Meet, Microsoft Teams and Webex, and it also coexists with Granola, Otter, Fireflies and Fathom rather than demanding you rip them out. Sensible positioning for a new entrant.

It Acts, Not Just Answers

From inside a capsule you can book the team demo, draft the follow-up, or nudge the security review. This is the difference between a notes product and a CRM. Reading a summary saves you five minutes; having the follow-up drafted against what the person actually said saves you the task. How well the drafting holds up in practice is the thing to test, and the free tier gives you enough room to find out.

Every Line Expands To Its Source

Each claim in a capsule can be expanded to the email or meeting moment it came from. For an AI-generated summary this is the feature that decides whether you can trust it. Without it you are taking a model’s word for what a customer said, which is not a position anyone should be in before a renewal call.

Shareable Capsules On Every Plan

You can share a single meeting, a person capsule or a whole company capsule, on any plan including Free, and revoke it at any time. Handing a colleague the full context of an account without giving them a seat is a practical answer to the usual per-seat friction, and leaving it on the free tier is a good decision.

How Much Does min. Cost?

min. is free forever, with the free plan giving you the last three months of recall, the botless notetaker, capsules for every relationship, and one extra month of recall for each person you refer. Pro is $20 per active teammate per month and extends recall to five years, adding roles and admin controls and priority support. Business is custom-priced and offers unlimited recall plus SSO, SAML and SCIM, SOC 2 Type II, data residency, the ability to bring your own database, graph and vector store, and a dedicated onboarding and SLA.

At $20 a seat this sits below most of the category. Attio starts free and moves into per-seat paid tiers, HubSpot’s CRM is free forever with paid hubs above it, and Granola runs a free tier with paid individual and team plans. What min. is charging for is different from all of them, and that is the part worth unpacking.

Are You Buying Features Or Just Memory?

Look at what actually changes between tiers. Free gives you three months of recall. Pro gives you five years. Business gives you unlimited. Everything else on Pro is roles, admin and priority support, which is standard plumbing rather than product. The capsules, the notetaker, the acting, the sharing, the integrations: all of it is on the free plan.

So min. is not selling features, it is selling memory depth. That is unusually honest and it is also unusually risky as a business model, because the value of the upgrade depends entirely on whether your relationships have history older than three months that you actually need. A recruiter working a 60-day cycle may never hit the wall. An enterprise seller on an eighteen-month cycle hits it immediately and will pay without complaint. Work out which one you are before assuming $20 is cheap or irrelevant.

The referral mechanic deserves a note too. Each referral adds one month of recall to the free plan. Going from three months to Pro’s five years means 60 months, so you would need 57 referrals to reach the paid tier’s depth for free. Treat it as a nice growth hook rather than a real path to the product, because it is not one.

What Is An “Active Teammate”?

Pro is priced at $20 per active teammate per month, and nothing on the pricing page defines “active”. Does a teammate who logs in once in a month count? Someone whose calendar is connected but who never opens the app? Someone who only receives a shared capsule? On a per-seat product the billing unit is the single most important number on the page, and this one is left open.

The likely intent is generous, since a usage-based seat definition normally exists to avoid charging for dormant users, and that reading fits a company giving away this much on the free tier. But intent is not a contract. Before rolling min. out to a team of thirty, ask them in writing what triggers a billable seat in a given month, because the difference between “connected” and “actively used” could be a factor of two on the invoice.

One more gating point worth flagging: SOC 2 Type II sits on the Business tier, which has no published price. If you work anywhere that runs a security review before approving a tool that reads all company email, the real entry price is not $20 a seat, it is a conversation with sales.

Who Is min. Best For?

Use min. if you are a solo seller, founder, recruiter or consultant who knows a CRM would help and has never once kept one up to date. That is the exact gap this fills, and the free tier means the honest test costs nothing: connect it, work normally for a month, and see whether the capsule for your most important relationship is better than what you would have written. It also suits small teams who want relationship context without a Salesforce implementation, and it explicitly positions itself as replacing data entry rather than replacing your reporting CRM.

Skip min. if you need pipeline management, forecasting or reporting, because it does not claim to do any of them. Skip it if your organization will not approve a desktop app with full mailbox access from a company founded this year with no named customers, which is a defensible position. And skip it if you need SOC 2 or SSO on a published price, since both live on a custom tier.

Best min. Alternatives

Attio is the closest modern comparison, starting free and scaling through per-seat tiers. It is a real CRM with pipelines, reporting and a flexible data model, and it auto-enriches records rather than building the entire thing from your inbox. Pick Attio if you need the reporting layer min. deliberately leaves out.

HubSpot remains the default free CRM and states plainly that it is free forever. Far broader, with marketing, sales and service tooling above it, and far more manual. It is the right answer when you need one system of record for a team; min. is the right answer when the problem is that nobody updates the system of record you already have.

Granola overlaps on the meeting side, with a free tier and paid individual and team plans, and it is excellent at turning calls into usable notes. It is not trying to be a CRM, so it will not maintain a relationship-level view across email and calendar. Note that min. integrates with Granola rather than competing head-on, so running both is a legitimate option.

Final Verdict: Is min. Worth It?

min. has identified a real and specific failure: every CRM dies of neglect, and the neglect is rational because data entry is unpaid work. Building the record automatically from calendar, email and calls, keeping a source link behind every line, and skipping the meeting bot are all correct decisions. Giving the entire feature set away for free and charging only for memory depth is a clean, comprehensible model, and $20 a seat is not much to ask for it.

The caution is that this is a launch-week product from a company with no operating history and no named customers, asking for access to all your email. The security badges it carries are process credentials, not references. The billing unit is undefined, SOC 2 sits behind an unpriced tier, and the referral path to more recall is arithmetically not a path at all. None of that is disqualifying and none of it costs you anything to evaluate, which is the strongest argument for min.: install it, work for a month, and let the capsule for your biggest account tell you whether the $20 is worth paying. Just read the seat definition before you roll it out to a team.