Modash Review (2026): Pricing, Features & Honest Verdict

TLDR

Modash is an all-in-one influencer marketing platform that lets brands discover, vet, manage, track, and pay creators across Instagram, TikTok, and YouTube. Its 350M+ creator database and fake-follower audience analysis are its standout strengths. Best for: in-house brand marketing teams running ongoing creator programs. Price: From $299/mo (free plan: no, 14-day free trial). Rating: 8.1/10

What is Modash?

Modash is a software platform that pulls the entire influencer marketing workflow into one interface: finding creators, checking whether their audience is real, reaching out, tracking the content they post, measuring campaign results, and paying them. Instead of stitching together a discovery tool, a spreadsheet CRM, a manual DM inbox, and a payments processor, brands run the whole program inside Modash. It covers Instagram, TikTok, and YouTube, and indexes roughly 350 million creators with 1,000+ followers.

The company (Modash OÜ) operates out of Tallinn, Estonia and Toronto, Canada, and has built its reputation on the depth of its data — particularly audience analytics that expose fake followers and show a creator’s real demographics before you spend a cent on a partnership. More than 2,600 in-house teams use it, including recognizable names like Stanley, Birkenstock, NordVPN, and Victoria’s Secret. It is aimed squarely at brands that manage creators themselves rather than outsourcing to an agency.

What Are Modash’s Key Features?

Creator discovery with audience filters

The core of Modash is a search engine over 350M+ creator profiles. You can filter not just by the influencer’s own attributes (follower count, engagement rate, location, topics) but by their audience — finding creators whose followers are, say, 60% women aged 25-34 in the US. That audience-side filtering is what separates it from cheaper lookup tools that only search the creator’s own bio.

Fake follower and audience quality analysis

Every profile comes with a credibility report: what share of followers look fake or inactive, real engagement rates, audience geography, age, and gender splits. This is the single biggest reason brands buy Modash — it stops you paying a creator with an inflated, bot-padded audience.

Campaign management and CRM

Modash includes a lightweight CRM to track every creator relationship, collaboration status, notes, and history, plus an inbox integration (Gmail/Outlook) so outreach lives alongside campaign context. A Shopify integration handles gifting, discount codes, and sales attribution so you can tie revenue back to specific creators.

Content tracking and payments

Once a campaign is live, Modash automatically collects the posts and Stories creators publish and reports reach, engagement, and performance without you chasing screenshots. Higher tiers add creator payments with 0% processing fees up to a yearly threshold, plus affiliate link management.

How Much Does Modash Cost?

Modash is not cheap. Pricing starts at $299/mo for the Essentials plan (billed monthly; the annual plan works out lower per month at $3,588/year, a 25% discount). Essentials covers 2 team members, 300 opened profiles/month, 150 unlocked creator emails/month, and 100 tracked creators — sized for campaigns with up to 100 creators. The Performance plan runs $599/mo (or $7,188/year) and adds 5 seats, 800 opened profiles, 400 email unlocks, 250 tracked creators, built-in creator payments, affiliate management, and a dedicated success manager. Enterprise starts at $14,700/year with fully customizable limits.

Compared to competitors, Modash sits in the mid-to-upper range. Upfluence and CreatorIQ are typically quote-only and often land well above Modash’s published prices, while a data-only tool like HypeAuditor starts cheaper (around $399/mo for its analytics tiers) but doesn’t handle end-to-end campaign management and payments. There is no free plan, but every account gets a 14-day free trial with no credit card required.

Who Is Modash Best For?

Modash is built for in-house brand marketing teams that run creator partnerships as an ongoing program, not a one-off. If you’re evaluating dozens of influencers a month and need to trust the audience data, the price pays for itself by preventing a single bad partnership.

Use Modash if you’re a DTC or ecommerce brand (especially on Shopify) running continuous influencer campaigns, you want discovery, vetting, tracking, and payments in one tool, and audience authenticity is a real concern for your budget.

Skip Modash if you only run one or two influencer campaigns a year, you’re a solo creator or a very small brand where $299/mo is hard to justify, or you just need a quick one-off follower check — a cheaper single-purpose analytics tool will do.

Best Modash Alternatives

Modash is strong, but it’s a premium, brand-side tool. Depending on budget and use case, these alternatives are worth a look.

HypeAuditor

HypeAuditor is the closest data-focused rival, best known for its influencer analytics and fraud detection. It’s more of an analytics and discovery suite than a full campaign-and-payments platform, with paid plans starting around $399/mo. Choose it if audience vetting and reporting matter more to you than running payments and CRM in the same place.

Upfluence

Upfluence is a full end-to-end influencer platform with ecommerce integrations and affiliate features, popular with larger marketing teams. Pricing is quote-only and generally lands above Modash, so it fits brands with bigger budgets that want white-glove onboarding and a heavier feature set.

Aspire

Aspire (formerly AspireIQ) targets ecommerce and DTC brands with creator marketplace features, content management, and Shopify integration. Like Upfluence, it’s quote-based and enterprise-leaning. It’s a good comparison if you want an influencer marketplace where creators can apply to your campaigns, which Modash’s discovery-first model doesn’t emphasize.

Final Verdict: Is Modash Worth It?

Modash is one of the most respected influencer marketing platforms for a reason: the depth and honesty of its audience data. Being able to see a creator’s fake-follower percentage and real demographics before you commit budget removes the biggest risk in influencer marketing, and having discovery, CRM, tracking, and payments in one place genuinely replaces a messy stack of tools. The 350M+ database and the Shopify attribution flow are legitimately best-in-class.

The catch is price and scope. At $299/mo minimum with no free plan, Modash only makes sense if you run creator campaigns continuously and at some volume — for a brand doing a couple of collabs a year, it’s overkill and overpriced. But for an in-house team building a real, ongoing influencer program, especially a Shopify brand, Modash is one of the safest, most complete choices on the market and easily worth the spend. Take the 14-day trial first; the data quality sells itself.