Pallyy Review (2026): Pricing, Features & Honest Verdict

TLDR

Pallyy is a social media scheduler that prices per brand instead of per channel, with a drag-and-drop calendar, client approvals, a shared inbox and analytics in one workspace. Our verdict: the best-value agency scheduler we have reviewed this year. Best for agencies and multi-network brands. Price: free plan, paid from $25/mo. Rating: 8.2/10.

What is Pallyy?

Pallyy is a social media management tool for people who run more than one brand, or one brand on a lot of networks. You group a brand’s profiles into a “social set”, plan posts on a visual calendar, send them to a client or teammate for sign-off, and Pallyy publishes to Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky and Google Business Profile at the scheduled time.

What Are Pallyy’s Key Features?

A calendar you build by dragging things onto it

The calendar is where Pallyy earns its keep. You do not fill in a form to make a post. Drag an image or video from the media panel onto a day and the post exists. Drag it to Thursday and it moves. Notes, post ideas, holidays and Google Calendar events sit on the same grid as the posts. The Instagram grid planner previews the feed at Instagram’s current 3:4 crop and reorders by dragging, and the best-time heatmap saves its hours straight into the queue.

Social sets: one brand, every network, one price

Pallyy’s pricing makes sense once you stop counting profiles. Everything a brand has, from Instagram through to Google Business Profile, with LinkedIn counting twice for a profile and a company page, is one social set: 11 profiles, one calendar, one inbox, one price. On Pro that price is $25 whether the brand posts to two networks or all ten, and a second brand is a second set for $10 a month. On a per-channel tool, every “can we add Threads as well?” is another charge. Here it costs nothing.

Agencies get one set per client, and teammates only see the sets they work on. On Agency and Scale, a seven-day invite link lets a client connect their own TikTok, X, Threads or Bluesky without emailing you a password. Those accounts are labelled “Added by client”, and “Client must refresh” when a token dies.

Approvals with an internal stage and a client stage

This is the feature Pallyy is pushing hardest right now, and it deserves the push. Every post can go through two rounds of sign-off, one for your team and one for the client. Clients review through a shared calendar link with no login and can approve, approve with a comment, or request changes. An “Internal only” toggle hides a comment from the client, so your team can argue about a caption in private. Every post keeps a history of who did what and when, and approving schedules it in the same click.

Since August 31, 2026 there is also a dedicated Approvals page, announced at login, which gathers everything waiting on someone into five tabs with a pending count in the navigation. Add read-only calendars and your own domain on the client link, and this beats the approval flow most schedulers sell on any plan.

A shared inbox and analytics for the big networks

The inbox stops you opening five apps every morning. Instagram comments, DMs, mentions and story replies, Facebook comments, Messenger messages, mentions and reviews, LinkedIn page comments, TikTok comments and Google Business Profile reviews land in one list, where you can assign, label and bulk-resolve them.

Analytics cover Instagram, Facebook and LinkedIn, with demographics for Instagram and LinkedIn, five years of history on paid plans, and a report builder that exports a PDF for clients. The sleeper feature is the competitor tracker, which lines up to 10 public Instagram accounts against yours. Note the word “big”: the inbox and analytics cover the major networks, not all ten.

A public API with scoped keys

The API is the newest piece, live since August 25, 2026, and it is on every plan including the free one. A new key can only read. You switch on edit, publish and upload separately, and you can pin a key to specific social sets so an integration built for one client never sees another.

Pallyy’s pitch is an AI assistant: give it a key with edit but not publish, plus the docs link, and ask it to draft Friday’s post. It imports media by URL, creates one post set with a post per network, and can set up a repeating series of up to 50. The result is a parked draft: a person schedules it, and Pallyy publishes at the set time.

What Is New in Pallyy in 2026?

Pallyy ships something most weeks. The 2026 story is approvals and reliability: August alone brought the Approvals page, the public API, a post history timeline that clients see too, and a rebuilt post editor that shows publishing errors inline. Earlier in the year came repeat posts, a full app redesign and duplicate-post protection, and December 2025 brought shared sets. It is a team fixing boring reliability things as often as it ships headline features.

How Much Does Pallyy Cost?

Pallyy starts at $25 a month for Pro, or $240 a year ($20 a month). There is a free plan and a 14-day trial of the paid features, and eligible nonprofits get 50% off every plan.

The free plan is one social set, one user, 15 image posts a month and 30 days of analytics history, with no video, queue, approvals or inbox, though the API is included. Pro at $25 is one set and one user with everything else switched on. Extra sets are $10 a month, up to 29, so a freelancer with three clients pays $45. What Pro does not offer is a second user at any price.

Agency at $99 a month ($79 on annual) is 10 sets and 3 users, and adds custom PDF reports and shared sets, with extra sets and users at $10 each. Scale at $199 ($165 on annual) is 30 sets and 10 users, with add-ons on custom pricing.

Where Does Pallyy Fall Short?

Analytics and the inbox cover the major networks only. Reports stop at Instagram, Facebook and LinkedIn, competitor tracking is Instagram only, and the inbox skips X, Threads, Bluesky, YouTube and Pinterest. Pallyy will publish to those networks but cannot report on them, and a brand that lives on X still answers replies in the native app.

Pro is strictly one user, so a two-person team on one brand pays $99 for Agency to get a second login.

Who is Pallyy Best For?

Use Pallyy if you run social for more than one brand, or one brand across three or more networks. Agencies and freelancers are the obvious fit: one set per client, client sign-off from a link, custom-domain calendars, and on Agency plans PDF reports and client-connect links so you never hold a password. In-house teams that need an internal round before the client round get an approval trail most tools reserve for their top tier.

How Does Pallyy Compare to the Alternatives?

Social schedulers split into camps by how they bill. Per-channel tools are cheapest at one or two profiles, but every network you add is another line on the invoice, and approvals usually sit on a higher tier. Per-seat enterprise suites bring social listening and deep cross-network analytics, often from a hundred dollars a user. Open-source schedulers are free if you are happy running a server, with thinner approval and inbox features.

Pallyy sits between the first two camps. It bills per brand and puts approvals, the inbox and reports on the $25 plan instead of gating them. The enterprise suites still win on analytics breadth. If your job is publishing and getting sign-off across many profiles, Pallyy’s model is the one that stays cheap as you grow.

Final Verdict: Is Pallyy Worth It?

Yes, for agencies, freelancers and multi-network brands. The calendar is the most visual one we have used. The approval flow, with its new dedicated page, internal-only comments, no-login client links and full post history, is better than what most tools sell at several times the price. And per-brand pricing means the invoice stays flat as a brand adds networks.

The gaps are honest ones: analytics and the inbox cover the major networks only, and Pro has no second seat. At $25 for one brand and $99 for an agency of ten, Pallyy earns its 8.2. Start on the free plan, connect one real brand, and send one post through the approval flow. That is the feature that will decide it.