PricePush Review (2026): Pricing, Features & Honest Verdict

TLDR

PricePush is a pricing tool for mobile app developers. Set one base price and it calculates fair per-country prices for 190+ markets using purchasing power parity, then pushes them to the App Store and Google Play in one click. Best for: indie app devs who hate manual pricing. Price: Free plan: yes, Pro from $19/mo. Rating: 6.7/10.

What is PricePush?

PricePush solves a boring but real problem: pricing a paid app fairly in every country. By default the App Store and Google Play apply blanket conversions, so a $9.99 app can cost a fortune in lower-income markets and tank your conversions there. PricePush takes one base price, calculates a purchasing-power-parity price for each of 190+ countries, snaps it to the nearest valid store price point, rounds it to look human, and pushes the whole grid to both stores at once. It handles in-app purchases and subscriptions.

We dug into who is behind it. PricePush is built by Antonio Cappiello, a full-time indie developer in the Netherlands operating as Selanto Apps. He has shipped apps since 2013 and built PricePush as an internal tool before turning it into a product. That origin shows: it is a focused, single-job tool made by someone who clearly hit this pain firsthand, listed on indie launch sites like DevHunt and Peerlist.

The problem it targets is one most app developers ignore until it costs them. Apple and Google both default to converting your base price with blanket exchange rates, which leaves prices in lower-income markets looking absurd and conversions there flat. Fixing it by hand means opening two consoles and editing prices country by country, then redoing the whole thing every time you change a base price. That is exactly the kind of repetitive, error-prone work indie devs put off forever, and it is the gap PricePush is built to close.

What Are PricePush’s Key Features?

PPP-based price calculation

The core engine generates country-specific prices for 190+ countries using purchasing power parity, real-time currency conversion, and country-aware rounding. So instead of a flat exchange rate, a market with half the buying power gets a roughly halved price that still looks deliberate, not like a glitchy conversion. PricePush claims this kind of pricing can lift international conversion 20 to 50 percent, though it gives you no way to measure that yourself.

Unified price grid preview

Before anything ships, you see a full grid: every country’s current live price, the new calculated price, and the difference, color-coded for increases, decreases, and no change. You can override any country by hand. This preview-then-confirm flow is the part that makes it safe to use on a live app instead of guessing.

One-tap multi-store push

Once you approve the grid, PricePush updates the App Store and Google Play simultaneously through encrypted, revocable API keys, so you never share your store passwords. That single action replaces what is otherwise hours of clicking through two separate console UIs, country by country.

Price history and rollback

Every push is logged with full diffs, and Pro adds one-click atomic rollback across both stores. If a price change tanks something, you revert the whole grid instead of manually undoing 190 entries. Rollback sits behind the Pro plan, which is a fair gate given it is the safety net power users care most about. The atomic part matters: a partial rollback that updated one store but not the other would leave your pricing inconsistent across platforms, so doing both at once is the right call.

Encrypted, revocable store connections

PricePush connects to App Store Connect and Google Play Console through API keys rather than your account password, and those keys are encrypted and revocable. That is the responsible way to handle access to something as sensitive as your store revenue settings. If you ever stop using the tool, you revoke the key and the connection is dead, with no lingering credentials sitting in someone else’s database. For a solo product touching your live pricing, that design choice buys a lot of trust.

How Much Does PricePush Cost?

PricePush starts free and its main paid tier, Pro, runs about $19 per month. There is a 7-day trial with no credit card, plus a genuine free Starter plan that covers one app across all 190+ countries and both stores, capped on price pushes and SKUs. The Indie tier sits around $9/mo for more apps and pushes, and Pro near $19/mo adds price history and rollback. A Pro Lifetime founding offer has been listed around $279 one-time.

Against rivals this is cheap. Mirava is a broader pricing platform that starts paid plans around $49/mo and adds Stripe support and analytics. BasePrice has a free plan but pitches itself on six pricing strategies and competitor monitoring, aimed at people who want more than PPP. PricePush deliberately does one thing for a fraction of the price.

The honest caveat is the cap structure. The free and lower tiers limit how many apps and pushes you get, so a studio juggling several apps will hit the wall and need to upgrade. And the lifetime deal, while tempting, carries the usual risk of any solo-founder product: if the maker moves on, support and store-API maintenance are uncertain.

Who is PricePush Best For?

Use PricePush if you are a solo or small-team mobile developer who sells paid apps or subscriptions and you have been pricing countries by hand or not at all. The free tier lets you fix one app’s pricing for nothing, and $19/mo Pro with rollback is cheap insurance for someone managing a few apps.

Skip PricePush if you want more than purchasing-power-parity pricing or you need to prove the revenue impact. It only does PPP, and it has no revenue analytics or RevenueCat integration, so you cannot attribute changes to dollars. Bigger studios wanting multiple strategies and competitor data should look at a fuller platform.

It is also worth being honest about who will not feel the value. If your app is free with no in-app purchases or subscriptions, there is nothing to price, so PricePush does nothing for you. And if you only sell in one or two countries by choice, the 190-country automation is overkill. The sweet spot is a paid or subscription app that genuinely wants global reach and currently has lazy default pricing leaving money on the table in dozens of markets.

Best PricePush Alternatives

Mirava

Mirava is the broader take on the same idea. It has a free plan and paid tiers from around $49/mo, and it adds Stripe alongside App Store and Google Play plus analytics, positioning itself for teams and agencies. If you want pricing as a tracked growth lever with data behind it, Mirava does more, though it costs more than PricePush and is heavier to set up.

BasePrice

BasePrice is the feature-rich rival. It offers six pricing strategies including the Big Mac Index and GDP-based models, RevenueCat revenue tracking, price drift detection, and competitor price monitoring, with a free plan that includes publishing. Choose BasePrice if PricePush’s single PPP strategy feels too limiting and you want to experiment with how you price.

Manual pricing in App Store Connect and Play Console

The realistic default competitor is doing it by hand in Apple’s and Google’s own consoles. It costs nothing, but pricing 190 countries manually is brutal and error-prone, and there is no rollback. PricePush exists precisely to replace this grind, so if your app catalog is tiny and static, manual might still be fine. The moment you have more than a handful of price points or you change your base price with any regularity, the manual route stops being free in any meaningful sense, because it costs you hours you could spend building.

Final Verdict: Is PricePush Worth It?

PricePush is a sharp, focused tool that nails one painful task. Calculating PPP prices for 190+ countries and pushing them to both stores in one click, with a grid preview and rollback, is exactly what an indie dev needs and would never want to do by hand. The free Starter tier and roughly $19/mo Pro pricing make it easy to justify.

It lands at 6.7 because the scope is narrow and unproven. It only does PPP, it gives you no analytics to confirm the conversion lift it promises, the lower tiers cap your apps, and as a solo-founder product its longevity is a fair question. For a single-app or small-catalog indie who just wants fair international pricing fast, it is an easy yes. If you want strategy choice or hard revenue data, look at BasePrice or Mirava first. Our take: try the free Starter tier on one real app, look at the price grid it generates, and decide whether the time saved justifies a $19/mo subscription before you commit. For most indie devs sitting on lazy default pricing, the answer will be yes.