Releasit Review (2026): Pricing, Features & Honest Verdict

TLDR

Releasit makes the Releasit COD Form & Upsells app, a Shopify tool for building 1-click cash-on-delivery order forms with OTP verification and upsells. It is the default choice for COD dropshippers and starts genuinely free. Best for: COD-heavy Shopify stores and dropshippers. Price: free up to 60 orders/mo, Premium $9.99/mo. Rating: 6.9/10.

What is Releasit?

Releasit is a Shopify app company founded in 2018, focused entirely on cash on delivery. Its flagship app, Releasit COD Form & Upsells, replaces Shopify’s standard checkout with a custom 1-click order form designed for COD orders. Shoppers enter their details on a single form, confirm by phone with an OTP code, and place the order without a credit card. The app then layers in upsells, downsells and quantity offers to raise the average order value.

This is a deliberately narrow product. Cash on delivery dominates ecommerce in parts of the Middle East, South Asia, North Africa and Southeast Asia, and dropshippers selling into those markets fight two constant problems: fake orders and failed deliveries. Releasit exists to attack both. We tested the pitch and found a tool that does one job, for one kind of store, and does it well. The company says its apps now serve over 115,000 stores across 100+ countries. That install base is unusually large for a single-purpose app, and it reflects how acute the COD problem is for the merchants who have it. When a store loses 30% or more of its COD orders to refusals at the door, anything that trims that number is worth real money, and that is the pain Releasit was built to address.

What Are Releasit’s Key Features?

1-Click COD Order Form

The core is a drag-and-drop form builder that creates a single-page COD checkout. Instead of Shopify’s multi-step flow, the customer sees one form, fills it in, and orders. Fewer steps means fewer drop-offs, which is the whole point for impulse-driven dropshipping traffic coming off social ads. The form is fully customizable, so you can match it to your store’s look, reorder fields, and strip out anything that adds friction. For a buyer who arrived from a TikTok ad thirty seconds ago, every extra field is a chance to lose them, and the single-page form is built to close that gap.

OTP Phone Verification

This is the feature that separates Releasit from a generic form app. Before an order is accepted, the customer verifies their phone number with a WhatsApp or SMS OTP code. That single check blocks a large share of fake orders, which directly lowers RTO (return to origin) and failed-delivery costs, the silent killers of COD margins. Fake and mistyped numbers are a constant in COD dropshipping, and every one of them becomes a package that ships, gets refused, and ships back at the merchant’s expense. Forcing a real phone confirmation up front cuts that waste at the source, which is why this feature alone justifies the app for many stores.

Upsells, Downsells and Quantity Offers

Releasit lets you add post-form upsells, downsells and quantity discounts to push average order value up. On the top Unlimited plan it adds A/B testing for those offers and an AI product recommender. For a dropshipper running paid traffic, even a small AOV lift changes whether a campaign is profitable. When you are paying to acquire every customer, squeezing an extra item or a bulk discount into each order is often the difference between a winning ad and a losing one. The quantity offers in particular work well for the single-product stores that dominate COD dropshipping.

Pixel Tracking and Integrations

The app fires conversion pixels for Facebook, TikTok, Google, Pinterest and Snapchat, plus Google Sheets export and address validation. Because COD orders bypass normal Shopify checkout, native pixel tracking often breaks, so rebuilding accurate event tracking is a real and necessary feature, not a nice-to-have. Without it, your ad platforms cannot see conversions, which means they cannot optimize, and your cost per order quietly climbs. Releasit firing those events correctly keeps the feedback loop to Facebook and TikTok intact, which is essential when paid ads are your only traffic source.

How Much Does Releasit Cost?

The Releasit COD Form & Upsells app starts at $0 with a Forever Free plan that covers up to 60 orders per month, including the form builder, WhatsApp and SMS messaging, basic fraud prevention and upsells. Premium is $9.99/mo for up to 420 orders with advanced fraud prevention and live chat support. Enterprise is $29.99/mo for up to 10,000 orders, and Unlimited is $69.99/mo for unlimited orders plus A/B testing and the AI recommender. Annual billing knocks 25% off each tier.

That is cheap by Shopify app standards. The closest rival, EasySell COD Form & Upsells, also offers a free tier and paid plans from around $9.95/mo, so the two are neck and neck on price. Dedicated COD fee tools like Payflow sit in a similar low range. The pricing is tied to order count, not revenue, which means a store that scales fast will climb the tiers quickly, but $9.99/mo for 420 orders is hard to complain about.

The free plan is the real story. It is not a trial, it is permanent, and it covers enough volume for a new store to validate a product before paying anything. For dropshippers who test a dozen products before one sticks, that matters: you can run the full COD workflow, OTP and all, on a losing product without spending a cent, and only start paying once something is actually selling. Few apps in this category give away that much.

Who is Releasit Best For?

Use Releasit if cash on delivery is a real part of how you sell. For dropshippers targeting COD-heavy markets, it is close to essential: the OTP verification alone can save more in failed deliveries than the app costs. The free tier makes it a no-brainer to install while you are testing products and ad creative. If your delivery refusal rate is eating your margin, the OTP verification is the single highest-leverage change you can make, and Releasit packages it with everything else you need.

Skip Releasit if your store is prepaid-only. It is built around the COD workflow, so a Western store taking cards and PayPal gets nothing from it. Also skip it if you are not on Shopify, since there is no version for WooCommerce or other platforms. And if cash on delivery is only a tiny share of your orders, the app adds a layer of complexity to your checkout for a problem you barely have, so weigh whether it is worth the change.

• Use it if: you run a Shopify dropshipping or COD store and need to cut fake orders and lift AOV.
• Skip it if: you sell prepaid-only, or you are not on Shopify.

Best Releasit Alternatives

EasySell COD Form & Upsells

EasySell is the closest head-to-head competitor and the one most stores compare against. It offers a similar 1-click COD form, upsells, OTP options and a free tier, with paid plans from around $9.95/mo. The two are close on features and price, so the decision often comes down to which form editor and support experience you prefer. Try both free tiers and keep the one that converts better.

Cash on Delivery OTP Verification

If your only goal is to stop fake COD orders, a focused OTP verification app does that one job without the form builder. These apps add phone verification to your existing checkout, usually in a similar low monthly price band. Choose this route if you like your current checkout flow and just need the fraud check bolted on.

Payflow: COD & Checkout Rules

Payflow attacks a related problem: controlling when COD appears and adding fees or rules at checkout. It hides or shows cash on delivery based on conditions like country, product or order value, and adds COD fees. It pairs with, rather than replaces, an order-form app, and is the pick if your COD issue is fee management rather than the form itself.

Final Verdict: Is Releasit Worth It?

Releasit is a sharp tool for a specific job. We tested it against what COD dropshippers actually struggle with, fake orders, broken pixel tracking and thin margins, and it answers all three with a clean form, OTP verification and upsells. The 4.9 rating across 2,600+ reviews backs that up, and the permanent free tier removes any reason not to try it. The reviews repeatedly call out fast, responsive support, which matters when a checkout app misbehaves and your ads are still spending. For a category where the cost of a broken form is measured in lost ad budget by the hour, that responsiveness is worth as much as the features.

The reason it lands at 6.9 rather than higher is scope, not quality. This is a narrow, Shopify-only app that means nothing to a prepaid store. Judged on its own terms, though, it is one of the best COD order-form apps available, and for any dropshipper leaning on cash on delivery it is an easy yes. For everyone else, it simply does not apply.