Reportz Review (2026): Pricing, Features & Honest Verdict

TLDR

Reportz is a white-label marketing dashboard that pulls KPIs from 20-plus data sources into shareable client reports, priced at $9.90 per dashboard per month. Best for: small agencies and freelancers wanting cheap, fully white-label reporting. Price: Free plan: no, $9.90 per dashboard, 15-day trial. Rating: 6.8/10.

What is Reportz?

Reportz is a marketing reporting tool that turns scattered campaign data into clean, branded client dashboards. Agencies juggle metrics across Google Analytics, Google Ads, Meta, SEO tools, and more, and pulling those numbers into a monthly client report by hand eats hours. Reportz automates that. You connect your data sources, drop the metrics you care about onto a dashboard, and share a live, always-current report with your client. The headline claim is that you can build one in under three minutes.

The tool is built by Four Dots, an SEO agency, and is part of the Kraken Box suite. That agency heritage shows: Reportz is built by people who do client reporting for a living, so the templates and metric sets are practical rather than generic. The pricing model is its defining feature. Instead of tiered plans, Reportz charges per dashboard, so you pay only for the reports you actually create. We dug into how it compares with the bigger names in client reporting, and the short version is that it trades polish and integration breadth for a much lower price and zero feature gating.

What Are Reportz’s Key Features?

Full White-Label Branding

Every Reportz dashboard is fully white-label, and crucially this is not locked behind a higher tier the way it is with most competitors. You get custom domains, your own logo, fonts, and branding on every report, so clients see your agency, not Reportz. For an agency, white-labeling is not a nice-to-have; it is the whole point of looking professional. Reportz including it on the base $9.90 dashboard is its single strongest selling point against rivals that charge extra for it.

20-Plus Data Source Integrations

Reportz connects to GA4, Google Ads, Google Search Console, Meta (Facebook and Instagram), TikTok, LinkedIn ads and social, SEMrush, Ahrefs, Rank Ranger, Mailchimp, WooCommerce, Google Sheets, and more than ten others. That covers the core stack a typical digital agency reports on. It is a solid list, though not as exhaustive as AgencyAnalytics or Whatagraph, which carry many more connectors. If a client uses a niche platform, check the integration list before committing. The connectors that exist are the ones agencies use daily, so for standard SEO, paid media, and social reporting you are unlikely to hit a gap. Where it bites is the long tail: call-tracking platforms, less common ad networks, or proprietary client systems that the bigger tools have spent years adding. For most small agencies that long tail rarely comes up.

Customizable Dashboards and Templates

You build dashboards by arranging widgets, and Reportz ships prebuilt templates for common specialties like SEO, PPC, and social so you are not starting from a blank page. Date-range comparisons let you show month-over-month or year-over-year change, which is what clients actually want to see. The drag-and-drop arrangement keeps the learning curve low, and the under-three-minutes claim is realistic once you have your data sources connected.

Sharing and Access Control

Reports can be shared via live links with password protection and access control, so clients see a current dashboard rather than a static PDF that is stale the moment you send it. Team and client sharing is built in. This live-link model is standard for the category now, but Reportz handles it cleanly, and the password protection matters when client data is sensitive. Sending a live link instead of a monthly PDF also changes the client relationship a little: they can check progress whenever they want, which builds trust and cuts down on the “how are things going” emails.

How Much Does Reportz Cost?

Reportz costs $9.90 per dashboard per month. That is the whole pricing model: there is no tiered plan with feature gates, you simply pay per dashboard, billed monthly or yearly. Every dashboard includes all features and full white-label branding. The named tiers (Consultant, Agency, Enterprise) are really just suggested dashboard counts rather than different feature sets, with Enterprise scaling up to 75-plus dashboards.

There is no permanent free plan, only a 15-day free trial with no credit card required. So the honest framing is that Reportz is cheap to start but not free to stay on. The rule of thumb is one dashboard per client, so an agency with eight clients pays around $79/month, ten clients about $99/month, and so on. That linear scaling is the catch: the per-dashboard model that makes Reportz a bargain for a freelancer with three clients becomes less of a deal once you have thirty.

Against competitors, Reportz is the value pick. AgencyAnalytics starts around $59/month and adds a per-client surcharge that rose to $20 per client in 2026, so a 20-client agency can pay $379/month or more. DashThis uses flat-rate pricing at roughly $149/month for 30 dashboards, which works out cheaper per client at high counts. Whatagraph requires its $463/month annual Boost tier just for white-label features. For a small agency, Reportz’s $9.90 per dashboard is dramatically cheaper; for a large one, a flat-rate tool like DashThis may win.

Who is Reportz Best For?

Use Reportz if you are a freelancer, consultant, or small agency with a handful of clients and you want professional white-label dashboards without paying premium-tool prices. The per-dashboard model is ideal when your client count is low, because you pay only for what you use and get full branding from the first dollar. It is also a good fit if white-labeling is your priority and you resent rivals charging extra for what should be a baseline feature.

Use it too if you want to start cheap and test client reporting before committing to a pricier platform.

Skip Reportz if you run a large agency with many clients, where the per-dashboard cost overtakes a flat-rate tool and the linear pricing stops being an advantage. Skip it too if you need the deepest integration library or the most polished interface, where AgencyAnalytics and Whatagraph are clearly ahead. Reportz trades refinement for price, and at scale that trade flips.

Best Reportz Alternatives

AgencyAnalytics

AgencyAnalytics is the feature-rich category leader, with a huge integration library, SEO and PPC tools, and polished client reports. It starts around $59/month and adds a per-client surcharge that climbed to $20 per client in 2026, so costs rise quickly with your roster. Users sometimes flag the platform as rigid or occasionally unstable, but it remains the default for agencies that want depth. Choose it if you need the most integrations and features; choose Reportz if you want a fraction of the cost and full white-labeling included.

DashThis

DashThis is the flat-rate alternative, charging around $149/month for 30 dashboards, which makes the effective cost per client roughly $5 at high volume. In 2026 it added data-source limits alongside dashboard limits, so check both caps. It is the smarter math for agencies with many clients where Reportz’s per-dashboard model gets expensive. Pick DashThis once your client count is high enough that flat-rate beats per-dashboard pricing.

Whatagraph

Whatagraph is the premium option, with the deepest integrations and the strongest reputation for solving connector and reporting headaches. The catch is price: white-label features require the Boost tier at around $463/month billed annually, far above Reportz. It is built for established agencies that report on complex multi-channel campaigns and will pay for reliability. Reportz is the budget counterweight for agencies that cannot justify that spend but still need clean, branded reports.

Final Verdict: Is Reportz Worth It?

Reportz is a genuinely good value in client reporting, and its pitch is refreshingly simple: $9.90 per dashboard, all features included, full white-labeling, no upsell games. For freelancers and small agencies, that is hard to beat. The 20-plus integrations cover the standard stack, the templates get you to a finished report fast, and you only pay for the dashboards you actually use. We found it the obvious starting point for anyone reporting to a small client list.

The reasons it lands at 6.8 rather than higher are real, though. There is no permanent free plan, the per-dashboard pricing scales linearly and becomes expensive for large agencies, and the polish and integration breadth trail AgencyAnalytics and Whatagraph. If you have many clients, it is worth running the math against DashThis’s flat rate before committing. But for a small shop that wants clean, branded, affordable client dashboards, Reportz is worth the trial and, for most small shops, likely worth keeping.