Wiza Review (2026): Pricing, Features & Honest Verdict

TLDR

Wiza is a LinkedIn email finder built around one trick it does better than anyone: scraping Sales Navigator searches into verified contact lists where you only pay for valid emails. Data quality is strong, but per-contact pricing stings. Best for: sales teams turning Sales Navigator into outreach lists. Price: free plan, paid from $49/mo. Rating: 7.2/10.

What is Wiza?

Wiza is a prospecting tool that bridges LinkedIn and your outreach stack. Run a search in LinkedIn Sales Navigator, hit the Wiza button, and it scrapes the entire result set, finds each person’s work email and phone number, verifies every email in real time, and hands you a clean list as a CSV or synced straight into your CRM. A Chrome extension handles one-off reveals on individual profiles. The pitch is precision: Wiza claims 99%+ deliverability on verified emails, and independent testing puts real-world accuracy at a still-excellent 90-95%.

The company was founded in 2019 by Stephen Hakami, reportedly out of frustration with bounced emails from static contact databases, and that origin story is the whole product philosophy. Instead of selling you a database that was accurate eighteen months ago, Wiza finds and verifies contacts at the moment you ask. Today it claims a 850M+ contact graph, 50,000+ businesses on the platform, and a 4.5/5 rating on G2 across more than 1,100 reviews. We dug into whether the quality premium justifies the price, because the price is where the arguments start.

What Are Wiza’s Key Features?

Sales Navigator list scraping

This is Wiza’s signature feature and still the best version of it we have seen. Build a filtered search in Sales Navigator (say, VPs of Engineering at 50-200 person SaaS companies), and Wiza exports the entire result set with verified emails attached, up to 2,500 contacts at a time on annual plans. What used to be an afternoon of copy-paste becomes a ten-minute job. It also works on regular LinkedIn searches, groups, and event attendee lists. One operational note: scraping runs through your own LinkedIn session, so pace your pulls sensibly. LinkedIn’s tolerance for automation is famously moody, and no third-party tool can fully insulate your account from it.

Real-time verification, pay only for valid

Every email Wiza finds goes through live SMTP-level verification before it counts against your quota. Invalid addresses cost you nothing, which is a structurally more honest model than competitors who charge credits for data that bounces. The known blind spot is catch-all domains: servers that accept mail for any address can’t be fully verified, so some risk remains there. In user reviews, 161 people specifically praise accuracy while 57 flag bad data, a ratio most contact databases would envy. Coverage is strongest in North America; LATAM data noticeably lags, so test the free tier against your actual territory before paying.

Phone numbers and AI Research

Phone reveals work the same way at $0.35 each on metered plans, or unlimited on the $166/mo annual Email + Phone plan. The newer AI Research feature enriches lists with answers to custom questions about each prospect or company, useful for personalizing outreach at scale without a separate enrichment tool. It ships with annual and Team plans rather than entry tiers, so monthly Starter users do not get it; factor that into the plan choice if personalization at scale is part of your pitch.

CRM integrations and team analytics

Lists sync natively to Salesforce, HubSpot, Outreach, and other CRMs with field mapping, deduplication against existing records, and ownership assignment. Team plans add shared credit pools, analytics on who is pulling what, and API access. It is plumbing rather than wow, but it is the difference between a list tool and a workflow tool, and the dedupe against existing CRM records alone saves real cleanup time.

How Much Does Wiza Cost?

Wiza starts at $49/mo for the Starter plan, which includes 100 valid emails and 100 phone numbers per month, with overage priced at $0.15 per extra email and $0.35 per extra phone number. The Email plan runs $99/mo for 500 valid emails, and Email + Phone costs $199/mo for 500 of each. Annual billing changes the math significantly: Email drops to $83/mo and upgrades to unlimited email reveals with 2,500 exports a month, and Email + Phone drops to $166/mo with unlimited everything. A Team plan for 3+ users is custom-priced with unlimited data and API access. The free plan gives you 20 valid emails and 5 phone numbers a month, plenty for an accuracy test.

Now the comparison shopping. Apollo.io charges $49 per user per month (annual) for a giant database plus sequencing, a dialer, and enrichment: dramatically more product per dollar, with messier data. Kaspr offers unlimited B2B email reveals from €45/mo, which embarrasses Wiza’s 100-email Starter allowance for volume emailers. Hunter.io starts at $34/mo for 2,000 credits if email-only coverage is all you need. On raw cost per contact, Wiza loses to all three at the entry tier.

The counterargument is quality economics. A 20% bounce rate does not just waste credits, it torches your sending domain’s reputation and lands future emails in spam. Wiza’s pay-for-valid model and 90-95% real-world deliverability protect that asset. Users have noticed both sides: roughly a quarter of all reviews flag cost or credit limits as pain points, and some admit they save Wiza credits for high-stakes lists while using cheaper tools for bulk. That hybrid pattern tells you exactly what Wiza is: the precision instrument, not the workhorse.

Who is Wiza Best For?

Use Wiza if:

• Your prospecting starts in Sales Navigator and you want whole search results converted into verified lists in minutes.
• Email deliverability matters to you, because you have already felt what bounce rates do to a sending domain.
• You are an agency or recruiter building contact lists for clients, where list quality is the deliverable itself.
• You want annual-plan unlimited reveals: at $83/mo for unlimited verified emails, the value story flips from weak to genuinely strong.

Skip Wiza if:

• You need volume on a budget. 100 emails for $49 is steep, and credit anxiety is the single most common user complaint.
• You want one tool for the whole outbound motion. Wiza finds contacts; it does not sequence, dial, or manage deals. Apollo does all of it for similar money.
• You prospect heavily in LATAM, where coverage falls short, or rely on catch-all-domain targets where verification cannot give a clean yes.
• Surprise billing makes you twitchy: Trustpilot complaints cluster around unexpected charges, so watch your renewal settings.

Best Wiza Alternatives

Apollo.io

Apollo.io is the default alternative for a reason: a 200M+ contact database, email sequencing, a dialer, and enrichment from $49 per user per month annual ($59 monthly), plus a generous free tier. Its data is broader but noticeably less clean than Wiza’s verified output, and real costs creep up once mobile-number credits enter the picture. Choose Apollo for an all-in-one outbound platform; keep Wiza for surgical list building.

Kaspr

Kaspr, owned by Cognism, attacks Wiza’s weakest point with unlimited B2B email reveals from €45/mo and excels at European data, where its phone accuracy beats most US-centric tools. Its North American data is weaker (50-65% phone accuracy in third-party reports), so geography should drive this choice: Kaspr for EU-focused outbound, Wiza for North America and verified-list precision.

Hunter.io

Hunter.io is the budget email specialist: domain search, email finder, and verification from $34/mo for 2,000 credits, with no phone numbers and no LinkedIn scraping. If your motion is finding emails at target companies rather than scraping Sales Navigator searches, Hunter delivers solid accuracy for roughly a third of Wiza’s per-contact cost. It is the right downgrade when budgets tighten.

Final Verdict: Is Wiza Worth It?

Wiza earns a 7.2/10 as a precision tool with an honest core and an uncomfortable price tag. The things it does well are exactly the things that protect revenue: real-time verification, pay-only-for-valid economics, and Sales Navigator scraping that turns hours of list building into minutes. A 4.5/5 G2 score across 1,100+ reviews says the core promise holds. The catch is that precision is all you get: no sequencing, no dialer, modest credits, and a quarter of reviewers grumbling about cost.

Our recommendation comes down to your motion. If you run targeted, deliverability-sensitive outbound from Sales Navigator, start with the free plan, verify the accuracy against your market, and go annual on the Email plan at $83/mo, where unlimited reveals make Wiza legitimately good value. If you need an entire outbound platform or maximum contacts per dollar, Apollo.io is the smarter buy and Wiza becomes the specialist you add later, not the foundation you start with.