Ticket Tailor Review (2026): Pricing, Features & Honest Verdict

TLDR

Ticket Tailor is an event ticketing platform that charges a flat fee per ticket instead of taking a percentage of every sale. That pricing makes it noticeably cheaper than Eventbrite once your tickets cost more than a few dollars. Best for: small and mid-size organisers. Price: free for free events, paid from $0.30/ticket. Rating: 7.9/10.

What is Ticket Tailor?

Ticket Tailor is an online ticketing tool for events of any size. You build an event page, set ticket types and prices, sell through your own checkout, and check guests in at the door with a free scanning app. The pitch is simple: you pay a small flat fee for each ticket sold, and Ticket Tailor never takes a cut of your actual ticket revenue.

The company is based in the UK and has been running for over a decade, which is unusual in a space full of short-lived startups. We dug into it because the per-ticket model is a genuine departure from how Eventbrite and most big platforms charge. Instead of a percentage that grows with your ticket price, you pay the same flat amount whether a ticket costs $10 or $150. For anyone selling pricier tickets, that math adds up fast.

What makes Ticket Tailor matter now is that ticketing fees have crept up across the industry while organisers feel squeezed. Attendees notice when a $40 ticket carries $6 in service fees, and that friction costs sales. Ticket Tailor’s flat model keeps those fees low and predictable, which is increasingly a selling point you can advertise to your own buyers. It is not flashy software, but it is built around the one number that actually decides whether an organiser keeps using a platform: how much of each sale they get to keep.

What Are Ticket Tailor’s Key Features?

Flat per-ticket pricing

This is the headline. You either pay as you sell at roughly $0.85 per ticket, or buy credits upfront to drop the cost to as low as $0.30 per ticket. One credit covers one general-admission ticket. Credits never expire, so stocking up before a big event is a real saving rather than a gimmick. Free tickets for free events cost nothing up to 5,000 per year.

Reserved seating

Ticket Tailor includes a visual seating chart builder, so you can sell assigned seats for theatres, galas, or banquet-style events. You drag and drop to lay out rows, tables, and sections, then sell specific seats with a live map buyers can pick from. It is included on every plan with no upgrade required, which is notable because rivals often lock seating behind their priciest tiers. The one catch we found: a reserved-seat ticket consumes two credits instead of one, so seated events cost more per head than general admission. For a banquet or theatre run, that is still competitive, but it is worth modelling against your ticket price.

Check-in app

The free Ticket Tailor app scans tickets at the door, works across multiple devices at once, and syncs in real time so two scanners cannot let the same ticket through twice. It works offline too, which matters at venues with patchy signal. This is the kind of feature rivals often gate behind higher tiers.

Direct payouts via Stripe and PayPal

You connect your own Stripe or PayPal account, so money from ticket sales lands in your account immediately rather than being held by the platform until after the event. That cash-flow difference is a big deal for organisers who need funds before the doors open to pay vendors, venues, or deposits. Many larger platforms hold your money until days after the event ends, which can leave smaller organisers fronting costs out of pocket. Ticket Tailor sidesteps that entirely.

Customisable event pages and widgets

You can build a hosted event page or embed the checkout directly on your own website with a widget, so buyers never have to leave your brand. There is support for custom questions at checkout, discount codes, hidden ticket types for VIPs, and group bookings. It is not the most beautiful page builder we have used, but it covers the practical needs of most organisers without forcing an upgrade.

How Much Does Ticket Tailor Cost?

Paid events start at about $0.85 per ticket on the pay-as-you-sell option, dropping to as low as $0.30 per ticket if you buy credits in advance. Free events are free for up to 5,000 free tickets a year. There is no monthly subscription and every feature is available on every plan.

Compare that to Eventbrite, which charges a percentage of the ticket price plus a per-ticket fee that can climb well above $2 to $3 on a moderately priced ticket. On a $50 ticket, Eventbrite’s cut can be several dollars while Ticket Tailor stays under a dollar. The gap widens as ticket prices rise, which is why higher-value events benefit most from the switch.

The trade-off is that Ticket Tailor does not bring you an audience the way Eventbrite’s marketplace does. You are paying less because you are bringing your own buyers. If you already have a mailing list or social following, that is a fine deal. If you depend on a platform to surface your event to strangers, factor that in.

One nuance worth flagging: reserved-seat tickets cost two credits each rather than one, so a fully seated event roughly doubles your per-ticket cost. It is still cheaper than most percentage-based rivals at typical ticket prices, but if you run large seated venues, run the numbers before committing. For general-admission events, the per-ticket cost stays low and the upfront credit option is the cheapest path.

Who is Ticket Tailor Best For?

Use Ticket Tailor if you sell mid-priced or high-volume tickets and want to keep as much revenue as possible. It is a strong fit for community groups, indie promoters, workshops, and recurring events where you already have a way to reach your audience.

Skip Ticket Tailor if you are launching a brand new event with no existing audience and need the discovery traffic that a marketplace like Eventbrite provides. Also skip it if you want polished built-in email marketing and audience analytics, because those tools are basic here.

A good test: if you already know how you will fill seats, whether through a newsletter, a venue’s regulars, a social following, or word of mouth, then Ticket Tailor is the obvious pick because you are not paying for discovery you do not need. If your plan for selling tickets is essentially hoping the platform sends you buyers, you will get more out of Eventbrite even at a higher fee. Most established organisers fall firmly in the first camp.

• Great for: paid events, seated events, recurring meetups, charities, and organisers with their own audience.
• Less ideal for: first-time events relying on platform discovery, marketing-heavy campaigns, and organisers who want polished built-in analytics.

Best Ticket Tailor Alternatives

Eventbrite

The category leader and the obvious comparison. Eventbrite gives you a built-in marketplace that can put your event in front of new buyers, plus richer marketing tools. The catch is the fee structure: a percentage of each sale plus a per-ticket charge, which gets expensive on pricier tickets. Choose Eventbrite when audience discovery matters more than fee savings.

TicketSource

Another UK low-fee platform that, like Ticket Tailor, charges a small per-ticket fee rather than a percentage and is free for free events. Users praise its low cost, especially charities, but some report a clunky backend, slow payouts, and a fiddly seating-plan tool. It is a close head-to-head with Ticket Tailor on price.

Eventzilla

A cheaper flat-rate option with more built-in marketing features than Ticket Tailor, including email campaigns and approval workflows. Its free tier covers free events and paid plans start low. Worth a look if you want flat pricing but also want more promotion tools baked in.

Final Verdict: Is Ticket Tailor Worth It?

Ticket Tailor earns its 7.9 by doing one thing exceptionally well: charging fairly. The flat per-ticket fee, the free check-in app, the included reserved seating, and direct Stripe and PayPal payouts add up to a platform that respects an organiser’s margins. For paid events of almost any size, you will keep more money here than on Eventbrite. We tested the booking flow and checkout and found it quick and reliable, even if the visual polish lags behind newer competitors. Nothing here feels broken or half-finished, which counts for a lot when real money and real attendees are on the line.

The honest caveats are that the interface feels dated and the marketing tools are thin, so you are bringing your own audience. If you can do that, Ticket Tailor is one of the best-value ticketing tools we have tested and an easy recommendation. If you need a platform to find your crowd for you, pay the premium and use Eventbrite instead.