Craft Review (2026): Pricing, Features & Honest Verdict

TLDR

Craft is a docs and notes app for Mac, iPhone, iPad, and web with a block editor, whiteboards, AI writing, and one-click publishing. It’s the most beautiful writing tool on Apple platforms. Best for: solo Apple users and small teams. Price: From $8/mo, free plan yes. Rating: 7.9/10

What is Craft?

Craft is a document and note-taking app that turns writing into a genuinely pleasant experience. It uses a block-based editor where every paragraph, image, and list is a movable card, and it pairs that with whiteboards, daily notes, tasks, AI writing, and the ability to publish any document to the web in a single click. The apps are fast, native, and sync instantly across Mac, iPhone, iPad, web, and Windows.

Craft was built by Luki Labs, a Budapest-based company founded in 2019 by Balint Orosz, and it raised early funding from Creandum. The app made its name in 2021 when Apple named it Mac App of the Year, and it has since picked up Apple Design Award finalist and Webby honors. That design-first reputation is the whole point: Craft exists for people who think most productivity apps are ugly and want something that feels considered.

What Are Craft’s Key Features?

Block-based document editor

Every piece of content in Craft is a block you can drag, nest, style, or turn into a separate page. You can fold sections, create cards, and link documents together, which makes long notes and wikis feel structured instead of like one endless text file. The typography and spacing are carefully tuned, so documents look polished with zero effort.

Whiteboards and daily notes

Beyond linear documents, Craft includes infinite whiteboards for visual planning and a daily notes system for journaling and capturing quick thoughts by date. Tasks can be embedded directly inside documents, so your to-dos live alongside the context that created them rather than in a separate app.

AI writing and integrations

Craft has a built-in AI assistant for drafting, summarizing, and rewriting, with free plans getting 15 credits a month and Plus getting 50. It also connects to external AI tools through MCP, including Claude, ChatGPT, Cursor, VS Code, and Raycast, plus API integrations with apps like Replit and Apple Shortcuts.

One-click web publishing

Any Craft document can be published as a clean, fast web page with its own link, no separate site builder required. This makes Craft a quick way to share proposals, handouts, documentation, or simple landing pages that look professional out of the box.

How Much Does Craft Cost?

Craft starts free and the paid Plus plan is $8 per month billed annually (about $10 if you pay month to month). The free plan caps you at 1,500 content blocks and 1GB of storage, while Plus unlocks unlimited blocks, unlimited storage, cross-device link sharing, 30-day version history, and more AI credits. A Family plan bundles up to six Plus accounts and a Team plan bundles up to ten, both with a shared collaborative Space.

That pricing undercuts most rivals. Notion’s paid tier runs about $10 per user per month and Evernote’s Personal plan is roughly $15 per month, so Craft’s $8 individual plan is one of the better values in the category, especially given the polish you get for the money. Students get Plus free with a school email.

Who Is Craft Best For?

Use Craft if you live in the Apple ecosystem, write a lot, and care about how your tools look and feel. It’s ideal for students, writers, consultants, and small teams who want beautiful documents, fast native apps, and easy publishing without the complexity of a full database workspace.

Skip Craft if your work depends on heavy real-time collaboration, relational databases, or deep cross-platform parity. Teams that need many people editing the same docs simultaneously, or that want Notion-style tables and views, will hit Craft’s limits quickly.

What Are the Best Craft Alternatives?

Notion

Notion is the heavyweight all-in-one workspace, with databases, relational views, and far stronger team collaboration. It has a free plan and paid tiers from about $10 per user per month. Choose Notion if you need a flexible team wiki and database power; choose Craft if you want a better writing and reading experience.

Obsidian

Obsidian is a local-first markdown note app built around linked notes and a large plugin ecosystem. It’s free for personal use, with paid sync at around $4 per month. It’s more powerful for personal knowledge management but far less polished and approachable than Craft.

Bear

Bear is a simpler, Apple-only markdown note app with a clean design and a low Pro price of about $2.99 per month. It’s a good fit if you want lightweight, attractive notes without whiteboards, publishing, or team features.

Final Verdict: Is Craft Worth It?

Craft is the best-looking note and document app you can run on Apple devices, and the experience of writing in it is hard to give up once you’re used to it. The free plan is generous enough to test seriously, and at $8 a month the Plus plan is a genuine bargain for the quality of the apps and the one-click publishing alone.

The honest caveat is that Craft is a writing tool first and a collaboration platform a distant second. If you need databases or large-team editing, go with Notion. But if you’re an individual or small team on Apple gear who wants documents that feel beautiful, Craft is an easy recommendation and well worth the price.