Logo.dev Review (2026): Pricing, Features & Honest Verdict

TLDR

Logo.dev is a developer-focused API service that delivers instant access to company logos by domain, ticker symbol, or brand name. Logo.dev is the obvious successor to Clearbit’s logo endpoint and benefits from being built by the same team that ran that service for years. Best for: developers building SaaS dashboards, CRMs, or fintech apps who need a reliable logo API with generous free usage and a clean fallback system. Price: Free / $280/year. Rating: 8.2/10.

What is Logo.dev?

Logo.dev is a developer-focused API service that delivers instant access to company logos by domain, ticker symbol, or brand name. The service hosts hundreds of millions of logos updated daily across a global CDN, serving roughly 25 million daily requests for over 30 million companies. It was built by the original creators of the Clearbit Logo API after HubSpot acquired and shut down Clearbit’s free logo endpoint in late 2025, leaving thousands of teams searching for a replacement.

The product is positioned as a drop-in solution for SaaS dashboards, CRMs, fintech apps, and any product that needs to display brand imagery alongside customer or partner data. Trusted by teams at Okta, Linear, and Perplexity, it covers logos in PNG, JPG, WebP, and SVG, with options for dark mode, retina sizing, and monogram fallbacks when no logo exists.

What Are Logo.dev’s Key Features?

Logo API by domain

The core endpoint returns a company logo when you pass a domain like stripe.com or linear.app. Responses can be configured for size, format (PNG, JPG, WebP), and theme variants including dark mode versions. When a domain has no available logo, the API falls back to a generated monogram using the company’s initials so your UI never breaks. Requests are served from a global CDN with sub-100ms latency in most regions.

Brand Search API

The Brand Search endpoint lets users find a company by name rather than domain, returning matched results with confidence scores. This is useful for autocomplete fields where customers type a brand name and you need to resolve it to the right logo and metadata. Results include the canonical domain, company name, and logo URLs in multiple formats. Search supports fuzzy matching to handle typos and partial queries.

Stock Ticker and Crypto logos

Specialized endpoints serve logos for public companies by stock ticker symbol (AAPL, MSFT, TSLA) and cryptocurrencies by symbol (BTC, ETH, SOL). This makes Logo.dev a fit for fintech apps, brokerage dashboards, and crypto trading interfaces where exchange data needs branded visuals. The ticker database is kept in sync with major exchanges so newly listed companies appear quickly. All assets follow the same format and customization options as the main Logo API.

Brand Describe API

The Describe endpoint returns rich brand metadata beyond just the logo, including primary brand colors, official company names, industry classification, and brand asset URLs. This lets developers build experiences that match a company’s visual identity, like coloring chart accents to match a brand’s primary color. The data is sourced from public brand assets and updated automatically. It is available on Pro and Enterprise tiers.

Customization and fallbacks

Every logo request supports query parameters for size (32px to 512px), format conversion, retina rendering, and dark mode variants. When a logo can’t be found, the API automatically generates a clean monogram with the company’s initials on a colored background derived from the domain hash. This guarantees a visual is always returned, removing the need to write fallback handling in client code. Caching headers are tuned for long CDN retention to minimize repeat lookups.

Self-hosting and flat-file transfers

Pro and Enterprise customers can opt for self-hosted caching or request flat-file transfers of logo assets for fully offline usage. This matters for regulated industries that can’t make outbound API calls or for companies that want zero runtime dependencies on a third-party service. Enterprise contracts also include custom endpoints and bespoke legal terms. Support and SLAs scale with the tier.

Logo.dev Pricing

All paid plans are billed annually; the free Community tier requires a small attribution link.

Pros and Cons

Pros

• The free Community tier offers a generous 500K monthly requests, which is enough for most small to mid-size apps to never need a paid plan.
• Built by the original Clearbit Logo API team, so the developer experience and uptime track record carry over from a service that ran for nearly a decade.
• Returns clean monogram fallbacks automatically when a domain has no logo, so your UI never displays broken images or empty boxes.
• Supports dark mode logos, retina sizing, and multiple formats from a single URL parameter, making theme integration trivial.
• Trusted in production by recognizable teams like Okta, Linear, and Perplexity, which gives confidence in scalability and reliability.

Cons

• The free tier requires displaying an attribution link, which not every product wants to expose to end users.
• Pricing jumps significantly between tiers, with the Startup plan at $280 and Pro at $1,260 leaving a big gap for mid-traffic apps.
• Brand Describe API features like color extraction and metadata are only available on higher tiers, not the free or Startup plans.
• Logo coverage for very small or non-public companies can be inconsistent, requiring fallback monograms more often than for major brands.
• Self-hosting and offline file transfers are gated behind Pro and Enterprise plans, which may price out smaller teams with strict compliance needs.

Who is Logo.dev Best For?

Use Logo.dev if: developers building SaaS dashboards, CRMs, or fintech apps who need a reliable logo API with generous free usage and a clean fallback system.

Skip Logo.dev if: the use case doesn’t match your day-to-day workflow.

Best Logo.dev Alternatives

Final Verdict: Is Logo.dev Worth It?

Logo.dev is the obvious successor to Clearbit’s logo endpoint and benefits from being built by the same team that ran that service for years. The free tier is generous enough that most indie developers and early-stage startups will never pay, while the API surface covers the practical cases of domain lookup, brand search, ticker and crypto symbols, and rich brand metadata.

The pricing gap between $280 Startup and $1,260 Pro is the main friction for growing teams, and the attribution requirement on the free plan won’t fit every product. For anyone who just needs reliable logos in a CRM, partner directory, or fintech UI, this is the most polished option on the market and the easiest to integrate in under five minutes.

FAQ

Is Logo.dev really free for commercial use?

Yes, the Community tier permits commercial use of up to 500K requests per month at no cost. The only requirement is displaying a small attribution link to Logo.dev somewhere visible. Paid plans starting at $280/year remove this attribution requirement entirely.

How is Logo.dev different from Clearbit’s old logo API?

Logo.dev was built by the same engineering team that originally created Clearbit’s logo endpoint. After HubSpot acquired Clearbit and shut down the free public API in late 2025, this team launched Logo.dev as a successor with broader coverage, more formats, and enterprise self-hosting options.

What happens when a domain has no logo available?

Logo.dev automatically generates a clean monogram fallback using the company’s initials over a colored background derived from a hash of the domain. This means your UI will always render something, eliminating broken images and the need for client-side fallback logic.

Can I use Logo.dev for stock tickers and crypto symbols?

Yes, dedicated endpoints serve logos for public companies by stock ticker (AAPL, MSFT) and cryptocurrencies by symbol (BTC, ETH). The ticker database is kept current with major exchanges, so recently listed companies appear quickly. This makes the service especially useful for fintech and trading apps.

Does Logo.dev support dark mode logos?

Yes, simply add a theme parameter to the request URL and the API returns the dark mode variant when one exists. If no dedicated dark version is available, the service can apply transparent backgrounds and color inversion automatically. This works across PNG, WebP, and SVG outputs.

Is there a self-hosting option?

Self-hosting and offline flat-file transfers are available on the Pro plan ($1,260/year) and above. Enterprise customers can also negotiate custom endpoints and legal terms. This is targeted at regulated industries that cannot make outbound third-party API calls.