Omnia Review (2026): Pricing, Features & Honest Verdict

TLDR

Omnia is an AI visibility platform that tracks how ChatGPT, Perplexity, and Google AI Overviews mention your brand, with actionable optimization steps. Best for: SEO teams and marketers adapting to AI search. Price: from EUR 79/month. Rating: 7.6/10

What is Omnia?

Omnia is an AI visibility platform that tracks how ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode see your brand. It monitors your mentions in AI-generated answers, identifies the prompts users type when researching your category, and gives you a step-by-step plan to improve your presence. This is Answer Engine Optimization (AEO), and Omnia is one of the first dedicated tools built for it.

Founded in 2025 and based in Madrid, Omnia launched on Product Hunt in February 2026 and pulled 300 upvotes. The team is 10-50 people, which is substantial for a company this young. Early customers include Exoticca, Pleo, and Europa Press. One customer reported a 30% increase in leads from AI search after using the platform.

What Are Omnia’s Key Features?

AI Visibility Tracking

Omnia monitors where your brand appears (or doesn’t) across four major AI engines: ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. Data refreshes daily, so you can track changes within 24 hours of publishing new content or making SEO changes. You get visibility scores, trend charts, and competitor benchmarks. Most AEO tools update weekly at best, so daily tracking is a real advantage.

Prompt Discovery

This is where Omnia gets interesting. The platform identifies what prompts and questions real users are asking AI assistants in your category. Traditional keyword research tells you what people type into Google. Prompt discovery tells you what people ask ChatGPT. These are often very different queries, and understanding both is increasingly important for marketing teams.

Citation Analysis

Omnia breaks down which sources AI engines cite when answering questions about your industry. If Perplexity keeps citing your competitor’s blog but not yours, you know exactly what content gap to fill. The citation patterns reveal what types of content (blog posts, documentation, comparison pages, review sites) each AI engine prefers.

Actionable Recommendations

Unlike pure monitoring tools, Omnia delivers specific action plans. It tells you what content to create, which technical SEO fixes to prioritize, and where to place content for maximum AI visibility. The recommendations are tailored to the gaps the platform identifies, not generic best practices.

How Much Does Omnia Cost?

Omnia’s Growth plan starts at EUR 79/month (roughly $85 USD), with annual billing dropping that to about EUR 63/month (2 months free). The Pro plan at EUR 279/month adds more tracked prompts and deeper analytics. Enterprise starts at EUR 500/month with custom pricing.

For context, competitors in this space charge similar rates. SE Ranking’s AI visibility module starts at $52/month as part of a broader SEO suite. Profound charges $99-$499/month. AirOps bundles AEO tracking into its content platform. Omnia sits in the middle of the market on price but focuses exclusively on AI visibility rather than bundling it into a larger SEO tool.

Who is Omnia Best For?

Use Omnia if you’re an SEO lead, head of marketing, or founder at a B2B company where search visibility directly drives revenue. SaaS companies, agencies, and e-commerce brands competing for AI-generated recommendations will see the clearest ROI. The daily tracking and prompt discovery features justify the cost if AI search is already sending you traffic.

Skip Omnia if your customers don’t use AI search to find products like yours. If you sell to enterprise buyers through outbound sales, AI visibility probably isn’t your bottleneck yet. Also skip it if you need a full SEO suite. Omnia tracks AI engines only, not traditional Google rankings. You’ll still need a separate SEO tool for that.

Best Omnia Alternatives

Profound

Enterprise-focused AI visibility platform with deep analytics and white-label reporting. Pricing starts at $99/month. Better for agencies managing multiple client brands, but less focused on actionable recommendations than Omnia.

SE Ranking Visible

AI visibility tracking as part of a broader SEO platform starting at $52/month. Good if you want traditional SEO and AEO in one tool. The AI visibility module is less mature than Omnia’s but improves steadily.

Peec AI

AI brand monitoring tool that tracks mentions across LLMs and provides citation analysis. Competitive pricing with a focus on brand sentiment. Pick Peec if you care more about how AI describes your brand qualitatively than about raw visibility scores.

Final Verdict: Is Omnia Worth It?

AI search is eating traditional search. Google AI Overviews appear in 30%+ of queries now. ChatGPT handles millions of product research questions daily. If your brand isn’t showing up in those answers, you’re losing ground to competitors who are. Omnia gives you visibility into a channel that most marketers are still flying blind on.

The platform is young, and tracking only four AI engines means you’re missing some smaller players. But those four engines cover the vast majority of AI search traffic. At EUR 79/month, you’re paying less than a single hour of SEO consulting to monitor a channel that’s reshaping how buyers find products. Start with the free trial, track your top 10 brand queries, and see where you stand. If the results surprise you (and they probably will), upgrade to Growth and start closing the gaps.