Make Review (2026): Pricing, Features & Honest Verdict

TLDR

Make (formerly Integromat) is a visual workflow automation platform with 3,000+ integrations that handles complex multi-step processes better than Zapier at roughly half the price. Best for: teams and freelancers building branching automations. Price: free plan, paid from $9/month. Rating: 8.1/10

What is Make?

Make is a cloud-based automation platform that connects your apps and services through visual flowchart-style workflows called “scenarios.” Originally launched as Integromat in 2012, the platform rebranded to Make in 2022 after being acquired by process mining giant Celonis. The headquarters remain in Prague, Czech Republic.

Where Zapier uses a simple linear “if this, then that” approach, Make gives you a full visual canvas. You drag modules onto it, connect them with lines, add routers for conditional branching, build loops, and configure error handling routes. The result looks like a flowchart, and it makes complex automations genuinely understandable at a glance.

With 3,000+ app integrations and support for custom HTTP requests, Make can connect virtually anything with an API. It now includes AI capabilities too, with native connections to OpenAI, Anthropic, and Google Gemini for building AI-powered automations.

Core Features

Visual Scenario Builder

The drag-and-drop canvas is Make’s defining feature. You build automations as visual diagrams with modules, routers, filters, and iterators. Each module represents an action in a connected app. Routers split the flow into conditional branches. It is the closest thing to coding logic without actually writing code. You can see the entire automation at once, which makes debugging straightforward.

Deep App Integrations

Make integrates with over 3,000 apps, and these are not shallow connections. Most integrations expose the full API surface of the connected service, giving you access to operations that simpler tools skip. For anything without a native module, custom HTTP/webhook modules let you connect to any REST API manually.

Error Handling and Execution Control

This is where Make separates itself from competitors. You can add dedicated error handling routes to any module. If a step fails, the workflow follows your configured fallback path instead of just stopping. You get retry logic, break routes, commit routes, and rollback routes. Scheduling goes down to 1-minute intervals on paid plans.

AI Agent Support

Make has added native AI capabilities with prompt engineering interfaces built into the scenario builder. You can connect to OpenAI, Anthropic Claude, and Google Gemini directly within workflows. This lets you build automations that analyze text, generate content, classify data, or make decisions using AI models as part of larger business processes.

Pricing Breakdown

Make uses an operations-based pricing model. Every action a module performs counts as one operation. A simple two-step automation uses 2 operations per run. A complex scenario with 15 modules uses 15.

The free plan gives you 1,000 operations per month with 2 active scenarios. That sounds reasonable until you realize polling triggers consume operations even when nothing new is found. At 15-minute intervals, a single polling trigger eats ~2,880 operations per month. Your free 1,000 disappears in 10 days with one active scenario.

Paid plans start at $9/month (annual) for 10,000 operations. The Pro tier at $16/month adds priority execution and custom variables. Teams at $29/month unlocks role-based permissions and shared templates. All tiers let you buy additional operations at roughly $9 per 10,000.

Compared to Zapier, where 750 tasks/month costs $19.99, Make’s 10,000 operations for $9 is dramatically cheaper. Even accounting for the fact that a multi-step Zapier task equals multiple Make operations, Make still wins on price for most use cases.

What Make Gets Right

The visual builder is genuinely best-in-class. Once you understand the interface, building complex automations becomes intuitive. You can see branching logic, parallel paths, and error routes all in one diagram. Try understanding a 15-step Zapier automation from its linear list view. Now imagine the same thing as a flowchart. That is the difference.

Pricing is aggressive. Make undercuts Zapier significantly, and the free tier, while limited, actually lets you test real scenarios. The operations model is more granular than Zapier’s task model, which means you pay for exactly what you use.

Error handling sets Make apart from every competitor except n8n. The ability to define what happens when something fails, rather than just getting an error email, makes Make production-ready in a way that simpler tools are not.

The depth of integrations matters too. Where some tools give you 5 triggers and 3 actions for a connected app, Make often exposes 20+ operations per integration. You rarely hit a wall where the tool cannot do what the API supports.

What Make Gets Wrong

The learning curve is real. If you have never used a visual automation tool, Make’s interface can feel overwhelming. Modules, routers, iterators, aggregators, data structures. There are concepts you need to learn before you can be productive. Zapier lets you build your first automation in 5 minutes. Make might take 30.

The free plan’s 2-scenario limit is frustrating. Two active scenarios is barely enough to evaluate the platform properly. And the 15-minute polling interval on the free plan means your automations run on a significant delay.

Operations counting can be confusing. A router that splits into 3 branches, each with 4 modules, consumes 12 operations per run. Understanding your actual consumption requires thinking about how your scenario flows, not just counting steps.

Mobile experience is weak. There is no mobile app, and the visual canvas does not translate well to small screens. You can monitor scenarios from a phone browser, but building or editing on mobile is impractical.

Alternatives

Zapier

The market leader with 7,000+ integrations and the simplest setup experience. Better for straightforward linear automations and non-technical users. Costs roughly 2x what Make charges for similar volume. We reviewed Zapier recently and gave it 8.3/10 for its unmatched ecosystem.

n8n

Open-source, self-hostable automation platform with a similar visual builder. Best for developers and teams that need full data sovereignty. Free to self-host with unlimited workflows. We reviewed n8n and found it is the most powerful option if you are comfortable with DevOps.

Power Automate

Microsoft’s automation platform. Deep integration with the Microsoft 365 ecosystem. If your organization runs on Microsoft, Power Automate is the natural choice. Less capable than Make for non-Microsoft workflows.

The Bottom Line

Make is the Goldilocks of workflow automation. It is more powerful than Zapier, more accessible than n8n, and cheaper than both. The visual builder makes complex workflows genuinely comprehensible. The error handling is production-grade. The pricing is fair.

The tradeoff is a steeper learning curve and a smaller integration library than Zapier. If you just need to connect two apps with a simple trigger-action flow, Zapier is easier. But the moment your automation needs a conditional branch, a loop, or error handling, Make is the better tool. For most teams building real business automations, the 30 minutes spent learning the interface pays for itself on the first complex scenario.

FAQ

Is Make better than Zapier?

For complex workflows with branching logic, yes. Make’s visual builder handles conditional paths, loops, and error handling far better than Zapier’s linear approach. It is also cheaper. But Zapier is easier to learn and has more integrations (7,000+ vs 3,000+).

What happened to Integromat?

Integromat rebranded to Make in February 2022. The product is the same platform with the same features, just a new name. It was acquired by Celonis in 2020.

How many operations do I actually need?

A single automation run can consume 1 to 50+ operations depending on complexity. Polling triggers alone use ~2,880 ops/month at 15-min intervals. Most small businesses need the Core plan (10,000 ops) minimum.

Can Make replace a developer?

For workflow automation and data syncing between apps, yes. Make handles API calls, data transformation, conditional logic, and error handling. For custom UI, databases, or complex business logic, you still need code.